http://plumbingmarketing.net - On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC's 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he has increased his profitability while reducing the number of trucks in the field from 15 to 6. He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. To subscribe via iTunes go to https://itunes.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017

1. Kelly
Russum
KC
23
1/2
Hour
Plumbing
Tuesday, July 16, 13

2. • Tell
is
a
li9le
about
your
business
(how
long
in
business,
approximate
revenue,
#
of
trucks
/
employees,
services
offered,
markets
you
serve)
•
How
did
your
business
get
started
/
brief
history.
Tuesday, July 16, 13

3. I
feel
like
any
markeKng
plan
should
have
three
core
components
–
market
(who
your
going
to
sell
to),
message
(what
makes
you
unique)
and
media
(how
you
market
the
business).
Tuesday, July 16, 13

4. The
Fundamentals
of
your
Plumbing
Marke8ng
Plan
Tuesday, July 16, 13

5. Market:
•What
is
your
idea
customer
/
target
market?
Tuesday, July 16, 13

6. Message:
•What
is
your
USP
/
how
do
you
posiKon
yourself
in
the
eyes
of
your
customers?
Tuesday, July 16, 13

7. Media:
•What
markeKng
channels
do
you
use
to
get
your
message
to
your
market?
Tuesday, July 16, 13

8. Media:
What
types
of
markeKng
do
you
do
/
what
is
your
markeKng
mix?
•Direct
mail
/
Valpack
•Yellow
Pages
•Radio,
TV,
Billboards
•Public
RelaKons
•Networking
(BNI,
Chamber
of
Commerce,
Strategic
Alliances
with
Realtors,
Supply
Houses,
etc)
•Home
Shows
•Internet
markeKng
(SEO,
PPC,
Social
Media)
•Lead
buying
services
(ServiceMagic,
eLocal
Plumber,
etc)
•Online
directory
adverKsing
(Angie’s
List,
CitySearch,
Yelp,
etc)
Tuesday, July 16, 13

9. • What
markeKng
efforts
drive
the
most
leads?
• What
is
the
most
profitable
markeKng
channel
for
you?
• What
markeKng
efforts
have
you
stopped
using
in
the
past
few
years
due
to
lack
of
performance?
Tuesday, July 16, 13

10. • Do
you
have
any
special
iniKaKves
to
a9ract
online
reviews?
• How
are
you
using
Social
Media
in
your
business?
• What
type
if
follow
up
markeKng
are
you
doing
for
your
exisKng
client
base?
•
Are
you
using
email
markeKng
at
all?
Tuesday, July 16, 13

11. • What
services
tend
to
be
most
profitable
for
you?
• Have
you
seen
any
new
services
that
are
starKng
to
become
increasingly
profitable?
Tuesday, July 16, 13

12. What
training
organiza8ons
do
you
or
have
you
belonged
to?
•PHCC,
QSC,
Nextstar,
Service
Round
Table,
etc
What
books
/
training
programs
have
influenced
your
success
the
most?
Tuesday, July 16, 13

13. • What
would
you
say
to
the
owner
of
a
plumbing
business
that
is
trying
to
take
their
company
to
the
next
level?
• Any
addiKonal
nuggets
of
wisdom
or
insight
that
you
would
like
to
share?
Tuesday, July 16, 13

14. Be
sure
to
subscribe
online
to
be
alerted
as
new
interviews
are
posted
at:
www.PlumbingMarkeKng.Net
Tuesday, July 16, 13