1. The True Potential Coaching Model
By Josh Paulsen
The True Potential Coaching Model is not designed to give you the answers to your problems or
tell you how you should live your life. This process is one of collaboration that allows the client
to clarify their values, define where they want to go, explore the path to get there, design the
actions required and be flexible enough to adjust and persist until they succeed.
Most of us just barely scratch the surface of what we are capable of achieving. This is where the
True Potential Coaching Model comes into play. It is designed to help you become your best
you and live your best life!

2. CURRENT REALITY
We start with the “truth” of where you are today. You may have been driven to seek coaching
by the feeling that something is missing in your life. Maybe you know you aren’t living up to
your highest potential and feel that something is holding you back. Our focus will be on moving
forward, but it is critical to first be fully honest and acknowledge where you are today and
accept responsibility and accountability. What area or areas of your life would you like to
change? What is not working for you? Are you willing to move forward from your current
reality? You must be committed to moving forward, to making changes even if it takes you out
of our comfort zone. If you are interested, you will do what is convenient. If you are committed,
you will do whatever it takes. To reach your true potential in any area of your life, you must be
committed to doing whatever it takes!
VISION
Now that we have identified the area or areas of your life that are not working for you, it is time
to determine what success looks like. What is it that you want? What is it that you would like to
accomplish? What is the vision of the finish line? It is important not to limit yourself to what
you think is possible from where you are today. We will work together to create a clear picture
of your true potential and what it would look like, sound like, and feel like to reach your ideal
outcome. After you have determined where you want to go, it is important to understand why.
We will fully explore and clarify the why behind your vision. The fuel for any endeavor always
comes from the WHY. If the why is big enough, you will be willing to persist through any HOW.
RESOURCES
With your vision in place, it is time to explore the resources available to you. Who are the
people that can support you in this process? What skills have you learned and utilized in the
past that will translate to your new vision? What structures can we put in place to support your
transition? What tools are necessary to move forward? What beliefs will you need to have in
order to be successful? What strategies will be required to succeed in this area? What
knowledge will need to be gained? In this step we will explore all of the resources available to
you. Failure is never a result of not enough resources, but in a lack of resourcefulness.
ACTION PLAN & NEXT STEPS
In this step we will design your actions to put you on the path of reaching your potential and
reaching your goals. We will outline the action steps to move you towards your vision. Action is
the most important ingredient in moving towards your goal. We will not only outline the next
steps, but also explore potential obstacles and beliefs that might hold you back. In any

3. situation, the best action you can take is the right action, the next best is the wrong action
(which provides opportunities to learn and adjust), and the worst thing you can do is take NO
action. Nothing changes until you do and it all starts with taking action. The only road to
success is through consistent, focused action. When you take action, three things happen: (1)
you get feedback and can adjust your course even if you aren’t successful on the first attempt;
(2) you get more ideas on how to achieve your goal; (3) your self-confidence and resolve
increase with each action.
EVALUATE & ADJUST
After your vision has been cast, your resources have been identified, and your action steps have
been outlined, we will review your progress at regular intervals to see what is working and what
needs to be adjusted. A plan isn’t a concrete tablet, but a living thing that will continue to be
adjusted and improved based on feedback and new knowledge learned along the way. We will
continue to measure and evaluate your results, adjusting each element of the process as
necessary.
Our best self is one that is living our values, utilizing our strengths, and growing each and every
day. With the True Potential Coaching Model, we will work together to help you achieve your
best self!