This document summarizes the key details of a partnership between an Australian sailing team called 33 South Racing and potential sponsors. 33 South Racing is comprised of Olympic champions who compete in technical and physically demanding races globally. They have a large, passionate fan base around the world and significant media exposure. The document outlines the sponsorship opportunities available, including branded hospitality areas at races, opportunities for client and staff engagement through team building activities and experience as guest sailors, and global marketing benefits.

1. PARTNERSHIP
Introduction

2. WE
ARE:
Australia’s premier sail racing team comprised of Olympic
champions
Racing in a technically and physically demanding, high
performance boat, that rewards teamwork
Contesting the Sydney Act in December 2015 and all 8 Acts
of the 2016 global Extreme Sailing Series
Nice

3. Source: IFM/SMS and Performance Research Surveys
Aged
between 25-55
Highly driven,
well educated
and typically
holding a
managerial (or
above) job
High
income earners
Affluent with
money to spend
and they like to
travel.
Positive towards
sponsorships
More likely to buy
from brands
associated with
the sport
compared to fans
of other sports
Passionate
about the sport
Participate more
in their sport than
fans of
other sports
Above average
media consumers
Will follow from
beginning to end,
consuming across
all types of media
on multiple devices
OUR FANS ARE:

4. GLOBAL
SAILING FANS
China
31.8M
Australia
71,000
France
5.4M
UK/ Ireland
3.1M
Russia
5.0M
New Zealand
149,600
Italy
5.8M
Spain
3.6M
India
3.6M
Germany
3.3M
USA
6.2M
Poland
2.8M

5. GLOBAL
MEDIA
Source: All stats are for 2013 or 2014 only and are independently evaluated by Havas Media Group.
€44.9m
in independently
evaluated media
value for the series
in 2014
54 international
TV networks
broadcast
the series into an
audience of over
500 million
households
5,807 hrs of live
streamed coverage
viewed online by
105,000
cumulative
viewers
778
video produced
and shared
of ESS in 2014
325,250 live
spectators
across 8 acts
5536 online
articles,
across mainstream
and sailing media,
plus 1046 print.

6. RACE
FORMAT
Stadium sailing format: multiple short, sharp races
per day, easy to understand and engaging
entertainment for live spectators.
Cardif

7. THE EXTREME
CLUB
Designed with a hospitality/B2B focus
The ‘Extreme Club’ Lounge is setup
exclusively for VIPs with chef catered
breakfast, lunch and afternoon tea
Relax and enjoy the racing in comfort when
not taking exclusive behind-the-scenes tours
and experiencing the money can’t buy guest
sailor experience
3,270 VIP guests were entertained in 2013.
Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.

8. THE
ULTIMATE
EXPERIENCE
Give a client the greatest sporting
experience as a guest sailor
 VIP guests race on board the boat
with the team and take part in morning
training sessions
 No experience necessary, we'll show
you the ropes!
 1,034 guest sailors have joined teams in
2013
This is Formula 1 on the sea and the
only way you can experience being part
of a word class team as they compete
No more watching from the sideline
Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.

9. “
“
To get some sense of what it feels
like to race this catamaran, imagine
being strapped to the bonnet of
Jenson Button’s car in a mad free for
all against the best rally drivers in the
world. And most of the time you are
only on two wheels!
Tarquin Cooper – Daily Telegraph
GUEST
SAILORS

10. Sample activation:
Boston
Team building activities ranging from
•Land base presentation in the ‘Extreme
Club’ on team dynamics and performance by
33SR Olympian teammates.
•Sponsor’s staff training with 33SR as part of
our team and learning team work in an
environment vastly different to workplace
Client relations and entertainment
•Private area in ‘Extreme Club’ with a host
provided by 33SR to enhance hospitality and
exclusive sailing spectating enjoyment. This
can also include utilising 33SR teammate to
present/aid internal training sessions.

11. Sample activation:
Boston
We build a sailing game built around our team
and the extreme 40. Fans can play on mobile or
online to win prizes and bragging rights over
friends with results going into a global leader
board. At a live event, attendees can play a
physical version of game in a branded marquee
in the public village.
Any time that 33 South wins a race, the
parameters from that race (ie wind strength,
course configuration and length) are uploaded
into the race so fans can race against our time
under the same conditions, almost in real time.
This will engage live attendees as well as our
global fan base on a large scale, allowing for
excellent interaction and engagement.

12. BRAND iShares
GOAL Increased relationships with clients, leading to greater sales and repetition.
LEVEL Series Title sponsors
RESULTS
93% of iShares clients agreed that this was one of their top three events.
79% said they would likely increase their usage of iShares.
SPONSORSHIP CASE STUDY

13. HOW WE CAN
HELP YOUR BRAND
Team building Client/ Staff
reward
Global media
exposure
B2B
Networking
Premium
Hospitality
Social media
engagement
Product
showcase
Database
generation
Content
creation
Olympian product
endorsement
Significant return can be achieved on these objectives:

14. sail@33southracing.com
+61 41492740
STEP
ONBOARD
with 33SR
today!
To access this unique engagement and
leveraging opportunity and to start your journey
of success with 33SR, contact 33SR manager
Joshua Chant today:

15. Presentation beautifully prepared by
www.presentationstudio.com.au