Free Geek class on Data collection and data privacy

1. Data Privacy
What are these companies actually doing with our data?

2. Fair Warning
• This subject will probably get political.
• Healthy conversation is awesome though!
• All opinions are welcome!
• Lets be good to each other?

3. What are we talking
about?
• Data Brokers?
• Data Exchanges?
• Data Miners?
• Data has been referred to recently as digital gold.
Companies are collecting more data than they
even know to do with. But why?
• How do they get this data?
• What do they do with it??
• Why???

4. What does my Data Look
like?
• https://adssettings.google.com
• Similar pages on Facebook.
• Good news, its customizable!

5. New Shopping
“Experience”
• The future is not that far off

6. What's collected?
Not just the basics…

7. http://www.visualcapitalist.com/much-personal-data-worth/

8. How is this data collected?
Log in through Facebook!

9. Online Quizzes
• Basically a gold mine of data points
• This is how Cambridge Analytica collected their
information.

10. Daily Activity
• Purchasing
• Salesforce, POS systems
• Just surfing the internet
• 90% of all data today was generated in the last 2
years. 2.5 quintillion bytes of data per day.

11. IoT Devices
• Its mostly a bunch of devices that record data,
send it somewhere for processing, and then often
return data back to the original device.
• These devices are supposed to make it easier to
bridge the gap between the physical and logical
world
• In other words the collect information based on
out interaction with the physical world
• Fitness Monitors and Trackers
• GPS tools
• Traffic Cameras
• Cameras in general!
• Smart home devices
• Scooters?

12. Same old story
• Last but not least, the government is still a great
way to collect information and data points
• Court Records
• Civil records
• Driving Record
• Voter registration
• Property assessments
• Whatever else the government wants to make
available

13. How is this data used?
Its not always bad….

14. Targeted Ads and
Product Customization
Insurance Agencies
Credit Reports
Social Studies

15. How is this data abused?
But it can be

16. Targeted Ads and
Product Customization
Insurance Agencies
Credit Reports
Social Studies
What about when these target addictive personalities?
Or political targets?
Robocalls?
Can a company change your credit based off of spending
habits? Online Activity?
Collecting traffic light data? Speed data based on GPS?
Location data?
Using stats as a stereotype? Anti-vaxxers? Creating social divide
or even voting districts?

17. Bad data custodians
• Once this data is collected who’s responsible?
• Equifax, Facebook
• Threats
• Credential Stuffing
• Synthetic Identities
• Spear Phishing
• Identity Theft
• Who is stolen data sold to?

18. What is my data worth?

19. What is my data worth?
To whom?
• $47: Value per user to Facebook
• $240: Value per user to the Ad industry
• $10: Value per person to a Credit Report Agency
• $223: Value per user to Google
• This number can greatly increase if your looking at
things like “mesothelioma lawyer” or “luxury
hotel”
• Lawyer ad click through can be as much as $50 a
click
• High Income areas (Americas, Europe) and
women’s data are worth more.

20. What is my data worth?
To whom?
Data breach information is bought and sold all the
time, and not just on the dark web…

21. What can I do?

22. Secure your data
• Safeguarding my data
• This is not just IP and device tracking
• Control your data/Sock profiles
• Opt out
• Clean ups?
• Tangle web, DBs refill.
• Google/Facebook settings
• https://disconnect.me/
• Understand where your data goes:
• Add company name to middle name
field.
• Email + company @gmail.com
• Adjust your settings:

23. Sell your data
• http://360ofme.com/
• http://datacoup.com/
• New products coming out everyday
Use your data
• What habits do you have?
• Mint

24. US Third Party Doctrine
• The third-party doctrine is a United States legal
theory that holds that people who voluntarily
give information to third parties—such as
banks, phone companies, internet service
providers (ISPs), and e-mail servers—have "no
reasonable expectation of privacy." A lack of
privacy protection allows the United States
government to obtain information from third
parties without a legal warrant and without
otherwise complying with the Fourth
Amendment prohibition against search and
seizure without probable cause and a
judicial search warrant.

25. Get Involved
Vote.
Help with technology development
FTC recommendations in 2014

26. Thank you for coming!
Check out Free Geeks other courses!

27. Sources
1. https://www.domo.com/learn/data-never-sleeps-
5?aid=ogsm072517_1&sf100871281=1
2. https://medium.com/wibson/how-much-is-your-data-worth-at-least-240-per-
year-likely-much-more-984e250c2ffa
3. http://www.visualcapitalist.com/much-personal-data-worth/
4. https://adage.com/article/digital/worth-facebook-google/293042/
5. https://www.ftc.gov/system/files/documents/reports/data-brokers-call-
transparency-accountability-report-federal-trade-commission-may-
2014/140527databrokerreport.pdf