2. Introducing Braintree
Braintree: A Paypal Company is a payment
processor. They act as a middleman between
apps like Uber, airbnb, Draft Kings, Grubhub
and banks.
They’ve become one of the major player in
the e-commerce scene. If you want to accept
payments from Paypal, Bitcooin, Vemo, Apply
Pay, Android Pay, or plain-old credit and debit
cards, then you’ll want to use Braintree.
However, Braintree’s reps were
having difficulties.
Before Cirrus Insight, Braintree was using
Yesware to integrate their inbox with
Salesforce. However, “[Yesware] was
running slow for [the sales reps] and
buggy,” said Salesforce Administrator for
Braintree Kyle Enke.
Kyle Enke, Salesforce Admin
3. Benefits of Cirrus Insight
All Braintree needed was a way to add emails
and update to Salesforce from the inbox.
Cirrus provided training to all the sales reps,
and was easy to manage. For adding emails to
Salesforce, “you’re taking 10 clicks and
making it 1 with Cirrus,” Enke said.
Another feature that saved time for Braintree
was the ability to book meetings. Braintree is
frequently scheduling meetings with parent
company Paypal, but the two are on different
calendars.
So whenever they needed to meet there
would be your typical back and forth of 5 or 6
emails. With Cirrus they were able to “spend
less time on the back and forth.” The Sales
reps also benefitted by being anle to easily
schedule their typical 5-7 client meetings
everyday.
4. Let’s Talk Numbers
But most importantly, Cirrus Insight
never caused any of the technical issues
that they had encountered with Yesware,
allowing the inbox and Salesforce to be
fully integrated.
Enke said that is was Cirrus’s technical
usability that made it truly stand out
against it’s competitors.
But what does that saved time mean in
monetary terms? What do we find once all
that time is summed up?
On average, each sales rep at Braintree saved 4
hours each week using Cirrus. All those hours
add up, and based on the paid work-time that
was saved by each sales rep, Braintree now
saves $1,147 each week.
Instead of $1,147 being spent paying sales reps to manually update Salesforce, forward
emails, and find information; that money is spent paying sales reps to do actual sales.
Imagine if all your sales reps said they’d work an extra 4 hours each week for free.
5. Based on the value of a rep’s time a
single hour saved was worth $28.65 on
average. The value of the Cirrus nsight
Starter plan is $19 per month. So if a
sales rep could save only 1 hour of time
over the course of the entire month
then Cirrus had a return of 151%.
The Next Step
But Braintree sales reps didn’t save a single hour each month because of Cirrus. They
saved 16 hours each month. That means the investment of $19 each month for
Cirrus had a return on investment of 2,413%! For the cost of $228, Braintree saw a
return of $5,273 per month.
After seeing the high return on their investment, Braintree is preparing to use Cirrus
Insight globally. Parent company Paypal is also discussing the possibility of using
Cirrus Insight, meaning their overall usage (and savings) are looking to skyrocket.
We at Cirrus look forward to working with them, and want to thank them for
providing us with this case study.