1. Sifat Siddique, Siva Sompali, Phillis Pope,
Joshua Roundtree, Denise Smoke
TITAN INDUSTRIES

2. Introduction
Founded in 1972
Headquartered in Syracuse, NY
$170 million company
Packaging supply for Food, Medical
& Agriculture
Employs 216

3. Agenda
 Accounts & Finance
 Financial challenges and solutions
 Marketing
 Enhancing business
 IT Infrastructure
 Establish new database system
 Human Resources
 Train employees to be efficient in using the new database.
 Project Management
 Keep the project under schedule and budget.

4. Accounting & Finance

5. Accounting
Problem Solution
• Net Loss of $1.8
million.
• High Account
Receivables of $2.6
million
• Reduce account
receivables through
E-Invoicing
• Avoid paying
suppliers for 30
days.
• Follow Verizon Plan.

6. E-Invoicing Strategy to Reduce Account
Receivables
Week 2: Auto generated
follow up schedule
Week 1: Auto generated
payment reminder
Week 3: Auto generated
final notice
Week 4: Email filling of
notice

7. Additional Strategies to Reduce Account
Receivables
 Charge 15% on late fees.
 Run credit report check on
companies before doing
business.
 Also ask for credit reports on
current businesses.
Tighter credit policy.

8. Finance
Problem Solutions
• Help IT finance EIS
project.
• Help the company
invest in another
company.
• Retrieve money from
tax on $875,000
already written off.
• Collect money through
AR.

9. Finance
Tax Account Receivables
Based on hypothetical 40%
tax rate, amount retrievable
is $525,000
Studies show that
statistically by the ‘aging
method’ 8% of account
receivables during first 2
years are uncollectible.
Thus, 96% is collectible,
leading to a 2.46 million

10. Long-term Investment Strategy via
Due Diligence

11. MARKETING

12. Marketing Target: INCREASE SALES
• Build Company Image through:
• Website
• Social Media
• Marketing Campaigns
• Hire a Marketing Strategist to:
• Develop Marketing Schemes
• Tackle Future Market
• Train Customer Service to
respond on EIS

13. CRM Model
Careful planning & Project champions
throughout the company
An incremental project rollout
– users Analysis/Testing (UAT)
Effective end-user training
Employ continuous improvement.
Plan to continue tweaking and enhancing the
system.
Forbes.com http://www.forbes.com/sites/aileron/2013/05/01/why-your-small-business-needs-
crm/#612727fe6e72
ZDNET: http://www.zdnet.com/article/lessons-learned-from-a-crm-success-story/

14. SALES AND SUPPORT TRAINING

15. https://vwo.com/blog/ecommerce-shopping-
cart-abandonment/

16. Social Media Marketing Campaigns
http://marketofbooks.com/marketing-online-8-types-of-internet-marketing-2/

17. IT SOLUTION

18. ENTERPRISE INFORMATION SYSTEM
An advanced & centralized database system enabling:
 Migration of old database into new database
 Information systems
 Computers
 People
 Procedures
 Software that stores, organizes and delivers information
 System in each functional area share the data
IT Solution

19. CONSUMER BACED WEBSITE TO
IMPROVE SALES
User-friendly Portal For Customers
 Live-chat
 Accounts Information
 Customer service via Email
 Dynamic messages via Pop-ups
 Payment History
 Order Status
 E-Shopping Cart
IT Solution

20. IMPROVE MARKETING THROUGH
IMPLEMENTING CRM
For Employees :
 Process orders
 Track payment records
 Input sales information
 Track inventory
 Schedule & payment
 VoIP for remote access
IT Solution

21. EIS SYSTEM
IMPROVE HUMAN RESOURCES
Train the employees to efficiently use the new database
Track productivity, schedule and payment of employees
Maintain employee background information
Prepare Payrolls
IT Solution

22. EIS SYSTEM
IMPROVE BUSINESS-ACCOUNTING&FINANCE
E-invoicing :
 Automatic sending of Payment remainders to
customers
 Help management track dues
 Help business manage customer credit accounts
 Saves time & money
 No Human error & loss of data
 Run Credit check on company background
IT Solution

23. DURATION & TOTAL BUDGET
Duration 6-8 months
Estimated Budget = $530k
IT Solution

24. Human Resources

25. Budget Information
Two Trainers $ 80,000
VP of Human Resources – Pending $ 78,000
IT Director $100,000
VP of Sales/Marketing $ 90,000
Training Program $ 75,000
Total for Human Resources $423,000
Human Resources

26. Primary Focus
Train of employees to learn the new database
system.
Have employees sign a non-compete clause
prior to training.
Improve health benefits by changing the
health plan.
Wage increase plan over a ten year period.
Human Resources

27. 7.98
9.9
8.78
10.8910.1
12.5211.62
14.4
13.16
16.5616.03
19.87
Columbus Syracuse
Wage Plan
1st Yr 10% 2nd Yr 10% 3rd Yr 15%
4th Yr 15% 5th Yr 15% 10th Yr 20%
Human Resources

28. Primary Focus
Drug and alcohol testing prior to hiring.
Train former inmates, 2 Quality Control Mgrs. per
shift, and certain factory workers to move to areas
that use computers.
Work with employees wanting to move to other
departments.
Human Resources

29. Project Management

30. Project Management

31. 2016 2016
Today
Feb Mar Apr May Jun Jul Aug
Project
Kickoff
3/1/2016
Introduce IT
Director (Ongoing) 3/8/2016
Build New
Website
3/8/2016
Implement
EIS
3/8/2016
Remote Office
Vehicles
3/8/2016
Introduce Training
Program
4/14/2016
3/8/2016 - 9/8/2016
Build New
Website
3/8/2016 - 9/8/2016
Implement
EIS
3/8/2016 - 9/8/2016
Remote Office
Vehicles
3/8/2016New IT Director
(Ongoing)
4/14/2016
Implement New Training
Program (Ongoing)
Project Management

32. HR
Training Program
High Impact
High Probability
IT
Consumer Based
Website
High Impact
Medium Probability
Marketing
Social Media
Low Impact
Medium Probability
IT
Remote Vehicle Office
Low Impact
Low Probability
Risk Matrix

33. Solutions
 Non-Compete Agreement (1yr)
 Secured Server and Firewall
 Social Media Sites That Can Help Build Clientele (LinkedIn,
Networking For Professionals, and Data.com)
 Provide Remote Office Vehicles with Backups.
Project Management

34. SUMMARY
Increase Revenue through:
 AR collection in Accounting
Sales Schemes in Marketing
New EIS database in IT
Employee performance in HR
Budgeted and timed project in PM