Snapchat is a photo messaging app developed by Stanford students that allows users to take photos or videos and send them to others for a limited time before they are deleted. Users can add text or drawings and choose how long recipients can view their snaps, from 1 to 10 seconds, before the content disappears from the recipient's device and server. With 350 million snaps sent per day, Snapchat has become popular among iPhone users and is working on monetizing features through in-app purchases and advertising.

1. Snapchat

2. Description
Snapchat is a photo messaging application
developed by Stanford University students.Using the
app, users can take photos, record videos, add text
and drawings, and send them to a controlled list of
recipients. These sent photographs and videos are
known as "Snaps". Users set a time limit for how long
recipients can view their Snaps (the range is from 1 to
10 seconds), after which they will be hidden from the
recipient's device and deleted from the Snapchat
server.

3. Interesting Facts
•
Evan Spiegel (CEO) dropped out of Stanford 3
credits shy of graduation (not recommended)
•
350 million ‘snaps’ per day (September 2013)
•
20.8% iPhone Users in U.S. (August 2013)
•
December 2012, Snapchat prototyping monetizing
features

4. How to Use

5. How to Use

7. Secret Sauce
Patent on recording technology
(one tap takes photo, holding
button records video)

8. Competition

9. Market Share of Photo Sharing Apps

10. SnapChat vs. Instagram
350M vs 55M
Photo Shares per day

11. Will it Succeed?
•
Yes!
•
Facebook believes so ($3 B offer)
•
Google also believes so ($4 B offer)
•
Monetization
•
1st - In App Purchases
•
2nd - Native Advertising

12. Advertising Example

13. Software Engineer

14. Questions?