Media Evaluation point 3.

1. What kind of media institution might
Distribute your media production
And why?

2.  My media production, Joel Beckford: On The Run, would preferably be distributed by
one of the big 6 distributors, as these are huge companies which have large amounts of
money. We would chose 20th Century Fox because they don’t have a spy franchise, and
as a result this would give us a great opportunity to fill this vacancy. They are a multi
billion pound company too, which would allow us the maximise profits due to their wide
range of promotion and exposure techniques. This would ensure the production would
reach a large audience, therefore enabling it to be a success. The big 6 contribute to
95% of productions shown on our televisions and televisions. Films which are
independent often find it difficult to become a global success, so using a big name
distributor would give our production the upper hand on others. An example is the lady
in the Van which made $41.4 million off a budget off $6 million budget. They used a big
name company, Sony films, to help distribute making it a success outside the UK. It may
not be spy related are have genre relevance but it proves it can be distributed on a mass
scale. This would also ensure our profit and box office is as large, therefore allowing
both us and the companies involved to create as much money as possible.

3.  It should also be advertised on a range of social media sites, such as
Twitter and Facebook, as these are used by a range of people from many
different background- a mainstream audience. These sites are also easy to
access, and are used by people in everyday life, which makes it easy for it
to be visible to the audience.

4.  Our media product will also have a global countdown because this will ensure piracy is
kept minimal due to the release time being the same worldwide. However, the DVD
should be released at a later date, to force people into going to the cinema to watch the
film. This will allow the cinemas to generate significant amounts of money, and would
encourage cinemas nationwide to show our production, due to the large amounts of
revenue others are generating. Our film should also be shown on various IMAX screens,
to ensure it’s in the best quality possible, therefore contributing to the quality of it. After
the release, I would look into uploading the film to streaming services, which require a
subscription, therefore allowing further money to be made upon release on DVD and
Blu-ray. An example of this could be Netflix, as it has helped various productions be a
success, due to its large range of subscribers. An ideal time to release the film would be
just before September, because this is when many people are off work and school so
therefore would be a suitable time for people to head to the cinemas. There is also
potential to synergise with various companies to create merchandise, with Hasbro being
one of the main choices Cross media convergence would also be a huge benefit to the
success of our film as people all over the world can access different platforms.