seminar topic on SEO

1. DEPARTMENT OF ELECTRONICS AND COMMUNICATION ENGINEERING
by
B. Ajay Vardhan(11131A0411)
Presentation
on
SEARCH ENGINE OPTIMIZATION

2. CONTENTS
 SEARCH ENGINE DEFINITION and SERVICES
 SEAECH ENGINE OPTIMIZATION (SEO)
 SEO SERVICES
 WORKING OF SEARCH ENGINE
 WHITE HAT SEO
 BLACK HAT SEO
 ADVANTAGES
 CONCLUSION

3. SEARCH ENGINE DEFINITION
Web sites or software that search the Internet for
documents that contain a key word, phrase, or subject
that is specified by the user to the search engine
Each engine has its own method of searching for
information

4. SEARCH ENGINE SERVICES
Black hat SEO is more frequently used by those who
are looking for a quick financial return on their Web
site, rather than a long-term investment on their Web
site
Typical search engine services will include search
engine optimization (SEO) services and search engine
marketing (SEM) services as well as website promotion
and website optimization services

5. SEO DEFINITION
 SEO is short for search engine optimization
or search engine optimizer
 Search engine optimization is a methodology of strategies,
techniques and tactics used to increase the amount of
visitors to a website by obtaining a high-ranking
placement in the search results page of a search
engine (SERP) -- including Google, Bing, Yahoo and other
search engines

6. SEO SERVICES
 An SEO service provider utilizes the practice of search
engine optimization to increase the amount of visitors to
a Web site by obtaining high-ranking placements in the
search results page of search engines (SERP)
 SEO service providers offer a wide range of packages and
options for search engine optimization, ranging from one-
time fees for smaller sites to monthly subscriptions for
ongoing SEO efforts and support

7. WORKING OF SEARCH ENGINE
Search engines have two main components
Crawler (Bot, spider)
Fetches information from web pages
Algorithm
Determine relevancy by considering content
on the web page.

8. WHITE HAT SEO
 In search engine optimization (SEO) terminology, white hat
SEO refers to the usage of optimization strategies,
techniques and tactics that focus on a human audience
opposed to search engines and completely follows search
engine rules and policies
 White Hat SEO is more frequently used by those who
intend to make a long-term investment on their website
 Also called Ethical SEO.

9. BLACK HAT SEO
In search engine optimization (SEO) terminology, black hat
SEO refers to the use of aggressive SEO strategies, techniques
and tactics that focus only on search engines and not a
human audience, and usually does not obey search engines
guidelines.
Black hat SEO is more frequently used by those who are
looking for a quick financial return on their Web site, rather
than a long-term investment on their Web site

10. SEO TOOLS
 Similar Page Checker
Search engines are known to penalize websites that
contain duplicate / similar content. Your content could be similar
to other websites on the Internet, or pages from within your own
website could be similar to each other. This tool allows you to
determine the percentage of similarity between two pages
 Keyword Density Checker
This tool will crawl the specified URL, extract text as a search
engine would, remove common stop words and displays the
density of your keywords

11.  Search Engine Spider Simulator
This tool simulates a search engine crawler by displaying the
contents of a webpage exactly how a search engine would see
it. It also displays the links that a search engine would follow
(crawl) when it visits the webpage
 Keyword Suggestions Tool
This tool will help you determine relevant and popular
keywords related to your website

12. ADVANTAGES
1. FREE TARGETED TRAFFIC
2. Superb ROI
3. COST EFFECTIVENESS
4. BETTER USABILITY
5. HIGHER SALES

13. CONCLUSION
 Crawler-friendly site will always be important
 Universal search and real time search is going to be more of
a factor
 Less commercial content to be found in organic search
results

14. THANK YOU