This document discusses 7 factors that can affect a local business's algorithmic rankings but do not impact organic rankings. These factors include proximity to searchers, rank tracking over time, landing pages for Google Business Profile (GMB) listings, reviews, filtering of similar listings, keyword stuffing in GMB names, and fake listings. The document provides examples and recommendations for optimizing each factor, such as testing linking GMB listings to homepages, using review solicitation tools carefully, and reporting fake listings to Google. It also notes that new listings do not necessarily rank highly or quickly and shares statistics on Google's removal of fake listings.