The document discusses ways to improve a retail store through increased customer engagement, discovery, and education. It suggests displaying photos of products, offering gift packages, encouraging customers to try food products, creating a kids' zone with toys, and giving information about where products are made. It also discusses promoting community and charity initiatives, sharing inspirational quotes and recipes, and highlighting top ten favorite products to help customers learn and find new opportunities.

1. Paying Attention
By Joyce Puchaofen
30th October 2012
A Crash Course on Creativity

2. insight understanding intelligence
perception sense knowledge vision
judgment awareness grasp
appreciation intuition penetration
comprehension acumen discernment
perspicacity apprehension opportunity chance
possibility foresight breakthrough find
discovery
A Crash Course on Creativity

3. “Oh, toys!” “Where?”
“What are
these
products?”
How do I buy these?
A Crash Course on Creativity

4. • Why not encourage customers to
try these authentic food
• Display photos of some final
products, e.g. frozen yoghurt
topped with sweet red bean …
• Let kids discover toys. A kids’ zone
would be nice!
• Give information of where the
products are made. Some
traditional snacks with interesting
old stories.
• Offer gift packages for kids and
adults.
A Crash Course on Creativity

5. Community & charity
Promotion
Top ten favourites
A Crash Course on Creativity

6. • Vision for communities
and charities
• Educating customers
about products
• Awareness of nature
• Discovery of healthy
living
A Crash Course on Creativity

7. • Free gift when you buy – Nice!
• Don’t judge too quickly, try
yourself!
• Appreciation of top 10 favourite
products
• Opportunity to have someone
to do your makeup
A Crash Course on Creativity

8. DIY Crafts
Inspirational Quote Recipe
A Crash Course on Creativity

9. • Find something useful and
interesting
• Make your own crafts –
Great gifts for all ages
• Discover inspirational
quotes
• Recipes for households
A Crash Course on Creativity

10. • The “Stop” sign grabs attention.
• Great bargain books.
• Some gift ideas for the festive season
coming up
A Crash Course on Creativity

11. Find a bag?
A Crash Course on Creativity

12. • Didn’t know necklaces were sold
here until I saw these lovely ones!
• Necklaces are hidden, same as
shoes.
• To have a bags, shoes and
necklaces section would be nice.
A Crash Course on Creativity

13. Be Insightful
Find and discovery
Increase awareness and knowledge
Sense and foresee opportunities
Better judgement and vision
Follow intuition
Breakthrough
A Crash Course on Creativity