A complete scenario for supermarket industry of Bangladesh.

1. A Complete Scenario for Supermarket Industry

2.  Large Retail Establishment
 Variety Range of Goods
 Split into Department
 Under One Roof Buying
 Customer Services
 Merchandising and Control

3.  A Large Retail Market
 Consumer Goods
 Operated on Self-service Basis
 Low Cost, Simplifying Marketing
 Groceries, Meat, Bakery , Dairy
 Sometimes Nonfood Goods

4.  Large in Size, High Volume, Less Profit
 Combining Supermarket & Departmental Store
 Expansive Retail Facilities
 All Customers Needs in One Trip
 Variety of Nonfood Items
 Appliances, Clothing & Others

5. Size
supermarket are
Moderate in size
where
hypermarkets are
Larger
Interior
Decor
supermarket are
Very
Attractive but
hypermarket is
Moderately
attractive
Variety of
Goods
supermarkets sell
consumer
Demanding goods
and hypermarkets
ensure All
Varieties
Price
supermarkets offer
Market Rate
where hypermarkets
provide
Discounted
price
Services
supermarkets deliver
Professional
warm services but
hypermarkets
Less Warming
Offers
supermarkets furnish
Attractive consumer
offers to spend money
hypermarket encourages
more Savings

6.  Millennium Concept in Bangladesh
 Inception with Agora Since in 2001
 Total Market Size BDT 2000cr. (annual)
 Market Growth Rate 5-10%
 10+ Operators in the Market

7. No of
Major Players Outlet
Swapno 59
Agora 15
Meena Bazar 18
One Stop 9

8. Threats
High Taxation
Increasing Real Estate Cost
Narrow Customer Base
Opportunities
Awareness to Fresh Products
Rapid Globalization
Growing Demand
Contract Farming
Foreign Investment
Weaknesses
Limited Market Intelligence
Poor Supply Chain Management
Shortage of Skilled Labor
Lack of Suitable Retail Space
Strengths
Rise of Income Levels
Organize Shopping
Time Saving
Expansion of Urbanization
Variety of Products in A Place

9. Only 2-3% of
Total Retail
Grocery Market
Stick on Food
Products
Growing
e-Commerce
Dependent on
Local Market
for Perishable
Products
Far Behind in
Ready
Food/Snacks
Wing

10. Priority to
Cosmetics Wing
Co-Branding
Contract
Farming
New Marketing
Campaign to
Attract More
Penetration
for e-Commerce

12. Joynal Abedin (Shanto)