2. ONLINE GUERILLA MARKETING
“Unconventional marketing intended to get maximum
results with minimal resources”
- Jay Conrad Levinson

3. WHAT ‘s THIS..?
Unique ideas for very little & converting any exposure
into sales
Creation of distinctive catchy advertisement that
generates WOM, spread of news at social spots

5. Nike Move Bangkok
‘Nike Spirit’
Cheer Team
Guerilla Marketing Activity
Tuk Tuk
Caravan

6. 3 step process…

7. Understanding Online market
place
What does the online battle field offer:
“Success in business means superfluous selling”
A million prospective customers
Opening virtual storefronts worldwide
Head on battle with the heavyweights

8. Opportunities for Guerilla
marketer
A Z products & services available online
 An advertiser’s dream-millions of viewers @ low cost
advertising
Locate yourself anywhere
Niche marketing possible
Competitive intelligence collection

9. What can you do online..?

10. Electronic battle grounds
1) Services are customer oriented .Shopping has always been a major attraction for
subscribers
2) Online services have built in mechanisms for marketing including classifieds
ads, billboards, shopping malls
3) Subscribers to most online services have high educational levels and high
average income
4) Online services help in focused marketing attack on audience using special
Interest forums
5) Online services get lot of traffic

11. Tools for the e-battle ground
Classified ads
Forums
E-shopping malls
Billboards & Online conferences

12. Strategies for Online Battles
Online battle arsenal ..
1) Emails
2)Electronic store front
3)Classified ads & billboards
4)Forums & Newsgroups
5)Bulletin boards
How to manage them…?

13. Top E-mail strategies

14. Managing your electronic
storefront..

15. 7 step strategy for Ads

16. Power words of Guerilla Marketing
Boost the power of subject lines using the following
power words of guerilla marketing
YOU NOW YES HOW
MONEY SECRETS BENEFITS FAST
SAVE RESULTS LOVE PROVEN
FREE EASY DISCOVERY NEW
SALE WHY PROVEN INFO

17. Super 6 strategies for news & BBS
marketing
Maximize access
Use company signature
Be helpful
BBS to match the culture
Aggressive promotion – whenever & wherever
Choose handful of targets

18. Boosting your online reputation
Choose target audience carefully & serve it
 Give authentic information
Recycle & repackage information for easy customer
recall
Keep steady inflow of news & information
Promote online documents

19. Top ten Guerilla marketing
weapons
Community involvement Identity
Competitiveness Credibility
Free information Confidence
E-mail signature Convenience
Services Satisfying customers

20. Managing your attack( 6 step
process)

21. Sustaining methods
Maintain your enthusiasm
Repackage your message to create memory retention
among customers
Seek newer locations for expansion
Create customized products for customer satisfaction

22. “ Guerillas understand that knowledge is nothing
without the willingness to use it . So choose your
weapons , target your battleground, and write your
own success story in the online marketplace”

23. THANK YOU
By
JAYARAM V
DEPARTMENT OF MANAGEMENT STUDIES
PONDICHERRY UNIVERSITY