3/4 des grandes marques publient au moins une photo par semaine sur Instagram.

1. Simply Measured Q4 2014
Instagram Study

2. Launched in October 2010
300 million monthly active users
70 million photos posted each day
2.5 billion Likes per day
ABOUT INSTAGRAM
Simply Measured Q4 2014 Instagram Study Source: Instagram

3. 86% of the Interbrand 100
list have Instagram accounts
75% of brands post at least
one photo or video per week
INTERBRAND 100
Simply Measured Q4 2014 Instagram Study
86%
75%

4. Brand adoption has
consistently grown since Q3 2012
INTERBRAND 100
Simply Measured Q4 2014 Instagram Study
Brands with 100K+ followers
have grown by 223% since 2012
Q4 2014
42
Q3 2013
19
Q4 2014
86
Q3 2012
54
Q3 2013
71
Q3 2012
13

5. Likes and comments totaled
130 million in Q4 2014
Engagement with brand
posts is growing at a
greater rate than brands
are adopting the network
TRENDS
Simply Measured Q4 2014 Instagram Study
NumberofActiveBrands
TotalEngagements
100
90
80
70
60
50
40
30
20
10
0
50M
45M
40M
35M
30M
25M
20M
15M
10M
5M
0
Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 Dec 2014
Q4 2014
Q4 2013
Q4 2012

6. The number of brands
posting 40-50 times per month
has gone from an empty
category to including four
brands in a little over two years
The number of brands
posting at least 10 times
per month has grown by
17 between Q3 2013 and
Q4 2014
TRENDS
Simply Measured Q4 2014 Instagram Study
Less Than 10
NumberofBrands
Avg. Number of Posts per Month
35
30
25
20
15
10
5
0
10-20 20-30 30-40 40-50 More Than 50
Q4 2014
Q3 2013
Q3 2012

7. The average engagement
per post grew by 83% in
Q4 2014 compared to just
over one year ago
Interbrand 100 posts
averaged 20,795 Likes
and comments in Q4 2014
ENGAGEMENT
Simply Measured Q4 2014 Instagram Study
Q4 2012
25,000
20,000
15,000
10,000
5,000
0
Q4 2014Q4 2013

8. Only 38% of all brand
posts include one or
more @mention
On average, posts that include
another user handle in the caption
net 37% more engagement
CAPTIONS
Simply Measured Q4 2014 Instagram Study
The average caption
is 141 characters long,
including #hashtags

9. 86% of posts include
at least one hashtag
91% of posts by top brands
have seven or fewer hashtags
The Interbrand 100 use an average
of three hashtags in each post
HASHTAGS
Simply Measured Q4 2014 Instagram Study
NumberofPosts
Number of Hashtags Used
1.8K
1.6K
1.4K
1.2K
1K
800
600
400
200
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

10. Interbrand 100 posts receive
69% of comments in the
first 48 hours
High-performing posts
(posts with double the average
engagement) peak later, taking
more than 19 hours to hit 50%
of total comments
COMMENTS
Simply Measured Q4 2014 Instagram Study
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
72 hrs24 hrs 48 hrs
Low Engagement Posts
Avg. Engagement Posts
High Engagement Posts

11. 10 of the 18 industry
categories have reached
a 100% adoption rate
Automotive brands
average 14 more posts
per month and receive
5,280 more Likes and
comments per post than
the list average
INDUSTRY ACTIVITY
Simply Measured Q4 2014 Instagram Study
0
10
20
30
40
50
0
5000
10000
15000
20000
25000
Posts per
Month
Engagement
per Post
Automotive Brands Brand Avg.
Avg.PostsperBrand
TotalEngagement

12. ABOUT SIMPLY MEASURED
Simply Measured Q3 2014 Instagram Study
Simply Measured is a fast-growing team of data
geeks dedicated to making the world of analytics
and reporting a better, more beautiful place.
Find out more at simplymeasured.com
Download the Full Study