Juara Sharing Session, Vespa by Group Head @rizalrizal

1. JuaraSharing Session
Vespaby @rizalrizal

2. HISTORY OF AN ICON

3. LA VESPA

4. THE ORIGINS
The Piaggio company was founded in Genoa in 1884, by twenty-year old Rinaldo Piaggio. It moved from timber machining to the production of ship fittings and, later, aeroplanes and seaplanes. Piaggio became one of the country’s largest aircraft manufacturers.

5. THE INVENTION
Vespa was first produced in Pontedera in April 1946.
The first prototype for Vespa was called MP6.
Designed by Corradino D’Ascanio, an aeronautical engineer.

6. ("It looks like a wasp!”)
And so the Vespa was born.
“Sembra una vespa!”

7. HISTORICAL MODELS

8. MP5 Prototype ‘Paperino’ (1944)
MP6 Prototype (1946)
Vespa 98 (1946)

9. Vespa 125 (1948)
Vespa 125 Sei Giorni (1948)
Vespa ‘Siluro’ (1951)

10. Vespa 150 GS (1955)
Vespa 50 (1963)
Vespa 90 SS (1966)

11. A WORLD STAGE

12. Vespa scooters skyrocketed in popularity through the 1950s,
particularly because of their success in Hollywood movies.
Audrey Hepburn who rode a Vespa in 1952 film ‘Roman Holiday’
helped the company to sell over 100,000 scooters.
Other movie celebrities soon followed the suit:
John Wayne, Marlon Brando, Dean Martin and Abbe Lane.

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16. The Paris-Dakar Rallyis probably the most grueling and dangerous motor race in the world
(across 7 countries and 10,000 km of brutal terrain)

17. SUBCULTURE:
THE MODS

18. MODS
Modernist / Modern (modern jazz fans)
England around late 1950′s
Fashion
African-American Soul, Jamaican Ska, British Beat Music and R&B
Italian Scooters

21. MODS VSROCKERS

22. The mods and rockerswere two conflicting British youth subcultures of the early to mid- 1960s. Media coverage of mods and rockers fighting in 1964 sparked a moral panic about British youths, and the two groups became labelled as folk devils.

24. MODS MAYDAY

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H.264 decompressor
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Jakarta Mods Mayday 2014

27. VESPA WORLD DAYS

28. https://www.youtube.com/watch?v=p64WQswCk28

29. THE DECADES OF CHANGES

30. https://www.youtube.com/watch?v=aZZ-7UUqQsA

31. Vespa 98 (1946)
Vespa 946 (2013)

32. https://www.youtube.com/watch?v=i49RAORVTes

33. TIMELESS DESIGN

34. "Vespa's unisex design is genius: both men in suits and women in skirts can travel elegantly. Used in Fellini's ‘La Dolce Vita’ and loved by The Beatles, the Vespa has had a profound impact on culture, productivity and society."
Gianfranco Zaccai
(The 12 Best Designs from The Past 100 Years)

39. VESPA IN ADVERTISING

59. https://www.youtube.com/watch?v=_fwjMWX7zkQ

60. VINTAGE ADS

70. THANK YOUTERIMA KASIHGRAZIE