2. Strategizing Her Way to Quick Success
As a Level V leader Ali increased her monthly
volume by an average of more than 30,000 over a
four month period.
Strategy has been the guiding word for Level V Executive Consultant Ali Box ever
since she joined Rodan + Fields® Dermatologists in January of 2009. That's
because Ali has placed high importance on creating a strategy for herself and her
team as she has built her very impressive Rodan + Fields business.
This Florida Gulf Coast leader, who began her business in Alabama, quickly
learned that the key to success in direct selling is duplication and one of the best
ways to achieve this is through the Rodan + Fields Big Business Launch (BBL)
event. "My goal is to get the maximum return on the investment of my time. I
realized early on that it is far more productive to do one presentation to many
rather than one-on-one meetings," explains Ali. "The BBL is the perfect vehicle
for driving large and rapid growth each month."
Key to Ali's success and rapid rise to Level V Executive Consultant - a title she
reached in just six months - and qualification for the Elite V program is
perfecting the BBL event and teaching her team to do exactly the same. She
thinks the genius in the BBL model is that you can invite a new team member to
attend a BBL so they can see how it works and then duplicate the agenda,
talking points and experience stations. Proof of the power of duplication is in her
own volume: As a Level V leader she increased her monthly volume by an
average of more than 30,000 over a four month period.
3. Helping New Consultants Earn Back
Their Investment
Ali also learned that the BBL is the ideal way to help new Consultants earn
commissions right away. "People who earn back their investment in their first 30
days are more likely to develop their business at a fast pace," says Ali. To help
them do this, Ali and her team help new Consultants hold their BBLs within the
first 14 days of joining the company. Today Ali helps train people throughout
Rodan + Fields on the power of the BBL and how simple it is to do.
Ali focuses right now on helping her direct recruits hold BBLs for their new
Consultants, a schedule that has her doing two to three presentations a week.
She says Thursday evenings are good times, as well as Saturdays from 4 to 6
p.m. and coffee presentations during the week at 10 a.m., with each launch
lasting about an hour and a half. Her advice to new Consultants: "Keep it simple
and don't over think it. People are going to join your business because of your
excitement; you don't have to be an expert."
For Ali, teamwork has made all the difference for her and those in her
organization. "We're all successful because of each other," she points out. She is
especially proud that she has helped two other business partners on her team,
Tiffany Donald and Iz Head, qualify for the Elite V program. In addition to the
financial goals she and her team members are reaching, Ali credits Rodan +
Fields for the building of so many new friendships. "It's really amazing how this
type of business creates such unbelievable friendships," she adds.
4. "People are going to join your business because of
your excitement; you don't have to know all of the
details."
Ali Box
Ali Box with her team
5. Products Backed by Clinical Studies
Strategy and teamwork are important components of Ali's success, but she is
quick to point out that it was the quality of the products that caught her
attention. As a top performer in the launch of billion dollar pharmaceutical
products, she was used to the world of research and development protocols
steeped in rigid clinical trials. "The thing that really intrigued me about this
business was that it promoted a clinical product developed by physicians," she
explains. "Our products are backed by clinical studies." But unlike the
pharmaceutical world where she never knew if physicians actually prescribed the
drugs she presented, her Rodan + Fields business allows her to "close the sale"
and know immediately that she has a new Consultant or Customer. "This is so
much more fun," Ali says with a laugh. "I love what I do now."
A Family Affair
In addition to running one of the fastest growing Rodan + Fields organizations in the
country, Ali is a wife and mother. Ali's husband, David, "retired" from his job as a
pharmaceutical company executive after Ali had been working her Rodan + Fields business
for 15 months. "I've now replaced his income," says Ali. "He helps me a lot, whether it's in
recruiting or running the numbers for me. He also does three-way calls with husbands or
other men who want to come into the business. It says a lot for someone like him to retire
because he saw this vision."
6. Ali and David Box at convention 2010 in New Orleans, LA
In January, Ali and David achieved the Road to RFxCar Incentive Program and are now
driving a beautiful new starfire pearl Lexus. Now, they are setting their sights on reaching
the next level, RFx, as they enjoy the freedom Rodan + Fields gives them to be with their
children, Caden, 6, and Blakely, 4. Ali is also committed to helping her team grow and reach
their goals so they can "change their lives the way [Rodan + Fields] has changed mine."
