Pro Staged Homes showcases Home Staging Success Stories and Before and After Photos

1. PRO STAGED HOMES
The Success of Home Staging
June 24, 2013

2. What is Home Staging?
• The process of preparing a property for sale in the
marketplace.
• The goal of staging is to make a home appealing to the highest
number of potential buyers, thereby selling a property more
swiftly and for the most money possible.
• Staging techniques focus on improving a property's appeal by
transforming it into a welcoming, attractive product (lifestyle)
that anyone might want.

3. What are the benefits of
Home Staging?
FINANCIAL
• Bottom line is that statistically, staged homes tend to sell
faster.
• Staging when done right, increases perceived value.
• The cost associated with staging is a drop in the bucket
compared to a priced reduction and/or carrying a mortgage
payment.

4. Benefits
EMOTIONAL
• 95% of buyers buy on emotion so you’ve got to make it “love at
first sight.”
• When they start to see where their furniture can be placed,
whose room is whose, and how they can create a home in that
property, you’ve got a sale!
• Attract and pull at your prospective buyers’ heartstrings.
• Create multiple offers and a higher selling price.

5. Benefits
VISUAL
• 98* % of buyers use the internet as the information source in
their home search.
• Bad, too few or (even worse) no photos = no traffic
• You only have one chance to make a first impression.
• Whether online or in person, you only have a few seconds to
get their attention.

6. Benefits
• Staged homes often get better Appraisal values
• Professional image – Staged homes look better and
flyers and websites. Nearly 98% of prospective buyers
“shop” online before ever contacting a Realtor, which
means that homes shown on the MLS must be in top
selling condition as a necessary first step in creating
Buyer interest!
• Gain referral and repeat business

7. Proven Results in Priced
Right-Staged Home Sales
Family Room Before Family Room After

8. BEFORE & AFTER
Living Room Before Living Room After

9. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

10. BEFORE & AFTER
Living Area Before Living Area After

11. BEFORE & AFTER
Living Room Before Living Room After

12. BEFORE & AFTER
Kitchen Before Kitchen After

13. BEFORE & AFTER
Kitchen Before Kitchen After

14. BEFORE & AFTER
Kitchen Before Kitchen After

15. BEFORE & AFTER
Guest Bath Before Guest Bath After

16. BEFORE & AFTER
Dining Room Before Dining Room After

17. BEFORE & AFTER
Living Room Before Living Room After

18. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

19. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

20. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

21. BEFORE & AFTER
Family Room Before Family Room After

22. SUMMARY
• Great listing tool.
• Distinct marketing advantage.
• Staged homes appeal to a broader range of buyers.
• Buyers feel Staged homes are well maintained.
• Building inspectors view Staged homes as well cared for.
• This is why Staging is so important.