1. Judith C. Thiele
Phone 908-432-9925 ▪ Email Judy.Thiele@verizon.net
PROFILE
Marketing professional with strong analytical, consensus-building, project management, and leadership skills.
Proven track record of successful marketing of products ranging from pharmaceuticals to political candidates.
Experienced in forming and leading global marketing teams, in conveying commercial objectives to R&D and in
facilitating global physician advisory panels. Current knowledge base in eMarketing, content marketing, SEO &
social media.
EXPERIENCE
SETFOCUS, LLC
Marketing Director 2010-2011
Developed and implemented all marketing activities for The Master's Program including new strategies for lead
generation & market research; planned and executed local and national promotional events & Webinars, email
marketing campaigns, press releases, and social networking outreach. Also responsible for selected commercial
operations including transition from external email service provider to internal email enhancement of existing
CRM tool, migration of Web analytics from paid provider to Google Analytics, and Website maintenance.
Received cash award for integration of Web-based meeting platform with local videoconferencing tool to
simultaneously host local/national promotional events and for securing the largest attendance recorded
for company’s educational Webinars through successful email marketing campaign.
Marketing Communications Specialist 2009-2010
Developed consumer- and business-facing content including press releases, e-newsletters, emails, mailers, web
pages, posters & fliers.
Admissions Specialist 2008-2009
Selected and recruited candidates to The Master’s Program.
LANDMARK PROGRAMS, INC.
Senior Vice President/Vice President,
Program Management & Client Services 2003-2008
Responsible for hypertension business including new business development, client liaison, publication program
development and management, leadership of hypertension team within Landmark Programs.
Restored damaged relationship with key opinion leader in hypertension field allowing completion of client
project.
Grew hypertension client base from one to three clients.
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2. Judith C. Thiele
908-432-9925 ▪ Judy.Thiele@verizon.net
PARKE-DAVIS, DIVISION OF WARNER-LAMBERT
Director, Global Marketing Planning
Atherosclerosis & Anti-Inflammatory Products 1998-2000
Responsible for strategic commercial input, drug development and global affiliate liaison during clinical
development of 3 new compounds – two for atherosclerosis and one for arthritis.
Directed global market research, chaired opinion leader advisory boards, led global marketing team
meetings, trademark development and publication planning.
Senior Manager/Manager, Global Marketing Planning
Atherosclerosis Products -- LIPITOR 1993-1998
Responsible for strategic marketing input and affiliate liaison during finalization of Phase 3 and 3B clinical
development plans for LIPITOR. Initiated subcommittees to the LIPITOR development team to ensure adequate
attention to economic outcomes, publications and mechanism of action.
Developed marketing strategy for the Global Pre-launch Plan for LIPITOR. Formed pan-European/North
American affiliate pre-marketing teams to ensure effective communication of product information to
affiliates and affiliate marketing needs to R&D.
Collaborated with U.S. and international marketing colleagues to develop global positioning.
Actively involved in development of the core launch campaign for LIPITOR. Responsible for the
development of the Clinical Product Monograph and mechanism of action video.
Participated in development of strategic and tactical plans to support nearly 50 launches worldwide.
Manager, Global Marketing Planning
Cardiovascular Products – ACCUPRIL; Diltiazem 1989-1992
Joined Parke-Davis to spearhead central marketing planning for a sustained release form of diltiazem available in
selected markets outside the U.S. Joined the international ACCUPRIL marketing team early in the worldwide
launch phase of the product.
Reviewed affiliate promotional materials for conformance to global marketing strategy.
Developed tactical support materials such as a slide compendium and computer-based product learning
system.
KNOLL PHARMACEUTICALS, BASF GROUP
Product Manager – ISOPTIN SR 1988-1989
Responsible for development of marketing plan for company’s leading product for the management of hypertension.
Managed tactical support programs including conventions, journal advertising, direct mail, development and
distribution of promotional materials, market research and sample program.
Associate Product Manager – ISOPTIN 1986-1988
Sales Trainer 1985-1986
Sales Representative 1983-1984
Customer Service Coordinator 1980-1983
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3. Judith C. Thiele
908-432-9925 ▪ Judy.Thiele@verizon.net
FLOW LABORATORIES
Technical Services Assistant 1979
HAZLETON LABORATORIES AMERICA, INC.
Laboratory Technician 1977-1978
BANK OF VIRGINIA – POTOMAC
Customer Contact Representative 1976-1977
EDUCATION
PURDUE UNIVERSITY
WEST LAFAYETTE, INDIANA
Bachelor of Science 1972-1976
Major: Biochemistry
Minor: Animal Science
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