1. FAM
Sports
Investor
Material
January
2012
Training
and
Recovery
Op1miza1on

2. Execu;ve
Summary
FAM
is
a
new
method
for
Training
and
Recovery
Op;miza;on:
• Measures
the
neuro-­‐muscular
load
and
recovery
of
the
whole
body
• Measurement
device
and
a
cloud
service
for
analysis
FAM
provides
unbeatable
benefits:
• Individual
performance
op+miza+on
• Prevents
overtraining
and
injuries
for
athletes
and
ac;ve
individuals
• Speeds
up
recovery
from
injuries
by
op;mizing
treatments
on
rehab

3. Recovery
Op;miza;on
Trends
Exis;ng
Methods
• Heart-­‐Rate
-­‐>
monitoring
the
cardio-­‐vascular
system
• Muscle
monitoring
-­‐>
monitoring
single
muscles
e.g.
aOer
injury
From
laboratory
to
home
• Whole-­‐body
muscle
recovery
tradi;onally
monitored
in
labs
-­‐>
expensive
and
;me-­‐consuming
• People
looking
for
solu;ons
to
self-­‐monitor
their
health
and
recovery
-­‐>
fast
and
non-­‐expensive

4. Challenge
on
Recovery
Op;miza;on
Difficult
to
op;mize
the
;ming
and
effect
of
progressive
training
(super-­‐
Individual
compensa;on)
Training
Effect
Especially
challenging
in
speed
&
strength
–intensive
training
Overtraining
syndrome
causes
decreased
performance
for
Overtraining
months
and
causes
severe
injuries
Syndrome
and
Injuries
Overtraining
cannot
be
reliably
iden;fied
early
enough
with
heart-­‐rate
monitoring
The
effect
of
physical
therapy
hard
to
monitor
real-­‐;me
Recovery
Monitoring
The
state
of
the
nervous
system
difficult
to
assess
real-­‐;me

5. FAM
Sports
Professional
Method
for
Training
and
Recovery
Op;miza;on
for
Pro
Athletes
Device
on
the
market
• A
dedicated
analyzer
with
current
generator,
sensor
cuff
and
login
informa;on
to
a
web
service
or
applica;on
• Provides
easy-­‐to-­‐read
informa;on
on
the
neuromuscular
load
and
the
recovery
status
• Distribu;on
through
specialty
stores
and
selected
partner
webstores

6. FAM
Sports
-­‐
Value
Proposal
Fast
overview
on
body
load
Op;mize
Training
and
Ac;vity
Speed
Up
Rehab
and
Recovery

7. Vision
–
On-­‐line
Well-­‐being
Concept
Before
During
AOer
Recovery
On-­‐line
Well-­‐being
Casual
Track
Serious
Plan
Pro
Nutri;on
Training
Op;mize

8. On-­‐line
Well-­‐being
–
Business
Poten;al
Pro
Sports
Amateur
Sports
Sports Data
Brokering
Gyms
Active
Outdoor
People
B-to-B
Insurance
Companies
Corpora;ons
Rehab
and
Healthcare

9. Disrup;ng
the
Recovery
Op;miza;on
Personal
Training
Advice
Measure
Easy
Measurement
Program
and
Monitoring
2
min
personal
Combined
with
Training
measurement
Diaries
and
Health
portals
Result
stored
in
the
FAM
Cloud
Train
FAM
Analyze
Sports
Personal
Op1miza1on
Cloud
Analysis
Recommenda;on
on
Assessment
and
comparison
training
and
recovery
Op;mize
between
sports
and
exercises
Nutri;onal
info
can
be
included

10. Business
Roadmap
• FAM
Sports
Professional
for
Pro
Sports
• Op;mizes
Training
Effect
and
Recovery
• Users
in
team
and
individual
sports
Current
• FAM
Sports
Personal
–
Service
for
Pro
and
Amateur
Sports
• Cloud
service
and
a
miniaturized
device
for
Training
Op;miza;on
Next
• Released
in
3Q/2012
• On-­‐line
Well-­‐being
Concept
–
service
for
ac;ve
people
• Comprehensive
Performance
Advice
• Training
advice,
recovery
op;miza;on
and
nutri;onal
Vision
Recovery
info
On-line
Well-being
Training
Nutrition Diary

11. Current
FAM
Assessment
Protocol
Interferen;al
current
is
fed
…causing
seven
separate
into
wrist…
sensory
and
motor
responses
Timing
and
sequence
of
these
responses
indicate
neuromuscular
loading
in
the
body
–
Is
the
athlete
loaded
with
or
recovered
from
training?

12. Compe;;on
High
Predictiveness Low High
Low
Neuromuscular Focus

13. IPR
etc.
One
US
and
Finnish
patent
related
to
choosing
the
correct
treatment
for
based
on
FAM
assessment
One
PCT
patent
pending
(first
in
the
field
of
measuring
human
neuromuscular
system
by
electrical
current).
New
applica;on
submiged
01/2012
FAMTM
approved
in
Europe
and
the
US;
FAM
SportsTM
pending
All
scien;fic
valida;on
is
carried
out
for
FAM
method

14. Major
targets
Number
of
Investments
In
Revenue
M€
Cashflow
M€
Users
M€
2012 1500
0,559
-­‐0,46
1,6
2013 16
000
3,6
-­‐0,64
1,0
2014 65
000
12,0
0,72
1,0
2015 400
000
61,6
14,6
0,0

15. Investment
Need
and
Ra;onale
Exis;ng
large
market,
unique
solu;on
Total
capitaliza;on
to-­‐date
1,3
M€
• Business
Angel
Fund
Oulun
Seudun
Hyvinvoin;rahasto
Ky
400
K€
• Veraventure
(Public
Fund
for
matching
investments)
400
K€
• Public
Funding
and
capital
loans
500
K€
Funding
Need
2,5
M€
2012-­‐2013

16. Exit
Considera;ons
Recovery – additional functionality Training– additional product range
Medical Devices
database and new consumer services