Slide deck from ITA Collaborative in Spring 2014 - Content Marketing Tips and Tactics for ERP software providers and technology firms. This is part 2 of the Content Marketing session. Download slides from part 1 here: http://bit.ly/content-marketing-1

2. How to Execute Content Marketing
Tips and Tactics

3. Making Your Content Easy to Find
• SEO
• Social Sharing
• Email Marketing
Content is the Fire ...
SEO, Social Media, & Email is the Gasoline

4. SEO Crash Course
• Title
• URL
• Description

5. Title Tags
• Less Than 70 Characters
• Primary Keywords at the Start
– Target 1 or 2 Keyword Phrases
• Separate Keyword Phrases with (|) (‐) or (,)
• Each Page ‐ Unique Title

6. URLs
• Customize with Keywords
• Keep Them Short
– Delete “the” “and” other extra words
This: www.example.com/keyword‐phrase
Not This: www.example.com/?p=577821

7. Descriptions
• Less Than 160 Characters
• Repeat Primary Keyword Phrase to Support
Title
• Each Page With Unique Description

8. For Wordpress Websites ...
• SEO by Yoast
• All in One
SEO Pack
• Built Into
Your Theme

10. Over 200 SEO Ranking Factors in Google! | SEO Periodic Table

11. Social Sharing
• Content Distribution Network
– Think of it Like Email
• Connect with Customers/Prospects
– Not Just Other Partners
• Share More Than Once
• Share, Don’t Sell
– Share Other People’s Content Too

12. More Ways to Get Content Found
• Email Marketing
• Blog Subscription / Sign Up
– www.mailchimp.com
• Answering Customer/Prospect Questions
• Links in Email Signature
• Blog as a Hub

14. Lead Generation vs. Lead Nurture
• Some Content is “Gated”
– Convert Traffic to Leads
• Lead Generation is Just the START
• Stay “Top of Mind” (Nurture)
– Email, social, direct mail, phone
• Content Variety
– Different Content for Different Stages

15. Thank You!
Mark Badran
Juice Marketing
949‐340‐3374
www.Juice‐Marketing.com