1. Strategic Planning as
Communicative Process
Yulia An | Matrikel-Nr. 52928
Trends in Media and Communication Science
Institute of Media and Communication Science
Technische Universität Ilmenau
Enewetak, Marshall Islands | Miroslav Druckmueller, 2009

2. Enewetak, Marshall Islands | Miroslav Druckmueller, 2009

3. Enewetak, Marshall Islands | Miroslav Druckmueller, 2009

4. ...as institutions
...as communication
Organizational
studies
Strategic planning
...as routines
...as practices

5. institutional message
routines as
text–TALK

6. Strategy as practice (SAP)

7. Strategy as practice (SAP)
practitioners
practices
praxis

8. Strategy as practice (SAP)
practitioners
practices
praxis
– strategy’s actors, the strategists who both perform
this activity and carry its practices.
• Attitudes toward planning
• Top manager roles
• Middle manager roles
• Strategic planning professionals
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda.
Journal of Management, 1-35. doi: 10.1177/0149206313478185

9. Strategy as practice (SAP)
practitioners
practices
praxis
– shared routines of behavior, including traditions, norms
and procedures for thinking, acting and using «things».
• Formality
• Flexibility
• Participation
• Routinization
• Ritualization
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda.
Journal of Management, 1-35. doi: 10.1177/0149206313478185

10. Strategy as practice (SAP)
practitioners
practices
praxis
– actual activity, what people do in practice.
• Strategic plans
• Strategy workshops
• Analytical tools
• Creativity tools
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda.
Journal of Management, 1-35. doi: 10.1177/0149206313478185

11. Montreal School
(co-orientation)
Four-flows model
Strategy artifacts
Strategizing
System constitution
(Luhmann)
theories
within SAp
Activity theory
Structuration theory
Bourdieu, Foucault

12. Montreal School
(co-orientation)
strategic
planning as
communicative
process
Strategy artifact:
strategic plan
Activity theory
Spee, A. P., & Jarzabkowski, P. (2011). Strategic planning as communicative process.
Organization Studies,32(9), 1217-1245. doi: 10.1177/0170840611411387

13. Strategy as practice (SAP)

14. Suggested readings
Cooren, F., Kuhn, T., Cornelissen, J. P., & Clark, T. (2011). Communication, organizing
and organization: An overview and introduction to the special issue. Organization
Studies, 32(9), 1149-1170.
Corradi, G., Gherardi, S., & Verzelloni, L. (2010). Through the practice lens: Where is the
bandwagon of practice-based studies heading? Management Learning, 41(3), 265-283.
Geiger, D. (2009). Revisiting the concept of practice: Toward an argumentative
understanding of practicing. Management Learning, 40(2), 129-144.
Jarzabkowski, P. (2003). Strategic practices: An activity theory perspective on continuity
and change. Journal of Management Studies, 40(1), 23-55.
Jarzabkowski, P. (2005). Sage Strategy Series: Strategy as practice: An activity-based
approach. London: SAGE Publications Ltd.
Schoeneborn, D., & Sandhu, S. (2013). When birds of different feather flock together:
The emerging debate on “organization as communication” in the German-speaking
countries. Management Communication Quarterly,27(2), 303-313.
Spee, A. P., & Jarzabkowski, P. (2011). Strategic planning as communicative process.
Organization Studies,32(9), 1217-1245.
Whittington, R., & Vaara, E. (2012). Strategy-as-Practice: Taking Social Practices
Seriously. Academy of Management Annals, 6(1), 285-336.
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven
agenda. Journal of Management, 1-35.

15. Questions & Comments
yulia.an@tu-ilmenau.de
www.slideshare.net/JulAhn
Trends in Media and Communication Science
Institute of Media and Communication Science
Technische Universität Ilmenau