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All You Need To Know About The UK Music Industry
- 1. All you need to know about the UK Size Fast moving/crowded/open to the new Music Lovers Be realistic Modest success/global success Reconnaissance
- 2. Economics Top 10–An overview of the UK market 4th Largest Music Market Live Bigger than recorded 51% 11%23% 15% Spend on recorded music Spend on live music 85% of the population buy music! Digital up 41% Streaming first way to hear new act.. Adapting to change Physical still important
- 3. Before you go Information Centralised Local success Best case Team Timescale Analytics
- 4. When to go over? Awareness Local champions Niche If early..
- 5. How to maximise your time Strategy One week Continuity Fans vs industry Prepare 3 ways Distribution
- 6. Showcasing/Live Showcase Venues Slot Differences Supports Festivals Local knowledge Outside London?
- 7. Who do you trust? Tastemakers People talk.. Coverage Club nights/Promoters Blogs/Press Radio/DJ’s TV USA
- 8. Market Peculiarities Size London Narrow channels Ways in.. Indie cool Timetable
- 9. PR/Blogs/Press Variety Challenges Approaching them.. Print vs digital Influential? PR Co’s
- 10. Radio The gatekeeper Who does what? When/how approach? Radio promotion
- 11. Building a UK team Early adopters Agent Labels Publisher Sympathetic A+R Co-mgmt? Direct to fan Investors
- 12. Challenges for foreign acts Individuality Trailblazers help.. Tastes differ Niche is still good
- 13. Export-ready checklist • Top 10 tips for making your act ready…