The mass affluent population is an entirely separate group of customers who are demographically and economically different from HNWIs and the mass market. Their lifestyle, spending behavior and attitudes are unlike those of the rest of the population.

1. 2020 Foresight: Banking The Mass Affluent
Published: January 2014
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2. 2020 Foresight: Banking The Mass Affluent
The report provides top-level market analysis, information and insights, including:
•Insights about the mass affluent banking market, its global market size and forecast with regional
breakdowns.
•Focus on the mass affluent customer segment, and charting of the spending behavior of the mass
affluent with an emphasis on the banking sector.
•Key factors that are driving and generating new opportunities for the mass affluent market.
•Analysis of the marketing, advertising and targeting strategies adopted by banks, supported with
examples and case studies.
Summary
•The mass affluent population is rapidly growing and accounted for a 7.41% share of the world’s
population in 2012. Although it is a relatively small segment in volume terms, it holds around 40% of
the total world’s wealth. In volume terms, the US is the leading country with a mass affluent
population of 77.77 million. In regional terms, Europe has the largest mass affluent population while
the Asia-Pacific is the fastest-growing.
•The mass affluent population is an entirely separate group of customers who are demographically
and economically different from HNWIs and the mass market.
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3. 2020 Foresight: Banking The Mass Affluent
Scope
•This report provides an extensive analysis on targeting the mass affluent population by banks,
financial institutions and wealth management companies.
•It details historical values for the mass affluent population for 2008–2012, along with forecast
figures for 2013–2017.
•The report provides a detailed analysis of opportunities and drivers, marketing and targeting
strategies, challenges in targeting mass affluent customers.
•The report profiles leading market players stating their marketing, targeting and advertising
strategies for mass affluent
Reasons to Buy
•Take strategic business decisions using national historic and forecast market data related to the mass
affluent population.
•Understand the growth drivers and restraints for targeting mass affluent customers, along with key
market trends and growth opportunities.
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