4. Followers 283k 67,6k 760,8k
97k
4m views
2,7m
Frequency everyday 1/week variable variable variable
Content
Technology
Science
Medecine
Events
Events
ThinkLab
Company culture
Events
Think Lab
Events
Innovation
ThinkLab
Jobs
Technology
Company culture
ThinkLab
Account type Several per topic Global Global Several per topic Dozens
5. Followers 283k 67,6k 760,8k
97k
4m views
2,7m
Frequency everyday 1/week variable variable variable
Content
Technology
Science
Medecine
Events
Events
ThinkLab
Company culture
Events
Think Lab
Events
Innovation
ThinkLab
Jobs
Technology
Company culture
ThinkLab
Account type Several per topic Global Global Several per topic Dozens
6. Followers 283k 67,6k 760,8k
97k
4m views
2,7m
Frequency everyday 1/week variable variable variable
Content
Technology
Science
Medecine
Events
Events
ThinkLab
Company culture
Events
Think Lab
Events
Innovation
ThinkLab
Jobs
Technology
Company culture
ThinkLab
Account type Several per topic Global Global Several per topic Dozens
14. Strategic use of UGC
COMBINE SOCIAL MEDIA WITH TRADITIONAL MARKETING
WebSphere sMash
Developers discussed technical topics
Community represented a large skill and knowledge base
Channels
o IBM-hosted forum
o IBM-hosted blog
o Twitter feed