This document provides an overview of Xebec Media's business. It summarizes their services, team size across 5 offices, sector expertise in areas like media, sports, travel, retail, BFSI, and education. It also lists some of their key clients and case studies for campaigns with brands like Star World, IPL franchises, UAE Royals, and others. The document emphasizes their full-service digital marketing capabilities including strategy, creative, performance, social media, and technology offerings.

2. Creative
Engagement
Media
Performance
Our Business
Digital

3. 125 people across 5 offices
for over 100 brands.
Delhi
Mumbai
Pune
Bangalore
Dubai Department Count
Digital Media Solutions 8
Creative 18
Performance & Media 8
Technology & Mobile 10
Branded Content 7
Social Media 10
Research & Strategy 2
Business Development 3
Admin & Accounts 4
Video Production 3
Copywriters 2

4. Travel TV & Media Sports Retail
Education BFSI Real Estate
Sector Expertise

5. Media
Star World Gaana
Star World
Premier
FX

6. Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL

7. Travel
Cox & Kings gAdventures
Maharashtra
Tourism
Ramoji Film
City
Serendipity
Arts Festival

8. Retail Phoenix
Marketcity
Gaia
XOLO
Aldo Club Apparel
Protinex

9. BFSI Bajaj Allianz Bank Of
Maharashtra

10. Education
Manipal
University
BMU
Symbiosis UPES
SOIL

11. CORE SERVICES
DEFINING
BRAND STRATEGY
DEFINING INTEGRATED
OMNI-CHANNEL
STRATEGY
BRANDED
STORYTELLING

12. CHANNEL FOCUSED
PERFORMANCE
MARKETING
SOCIAL MEDIA
CREATIVE
DEVELOPMENT

13. XEBEC EDGE
CONTENT-CREATOR
NETWORKS
MARKETING STARTUP
INCUBATORS FOR
MADTECH
DIGITISING PHYSICAL
ENVIRONMENTS FOR
EXPERIENTAL MARKETING
MARKETINGCLOUD
MANAGEMENT
WITH IBM, ADOBE,
SALESFORCE
AND ORACLE
SOCIALTECH LAB PHYGITAL
ACTIVATIONS
VIDEO
FOR SOCIAL

14. CONTENT-CREATOR
NETWORKS
To tell your brand's story through the voice of
established content creators.
To reach the minds of consumers through people
they trust & see as role models
To do all this in a structured & brand-focused
approach that can drive real marketing results

15. The Start-Up Marketing Incubator - to ensure our
clients benefit first from breaking marketing tech
MADTECH
INCUBATOR

16. Vivaconnect
P
SMS Missed Call Voice Hosted IVR
Solutions
Capability
- Capacity to handle 60,000+
Calls Concurrently
- Multiple Telecom Service
Provider Connectivity
- Multiple Data Center
Connectivity
Capability
- Capacity to handle 10,000+
Calls in a minute
- Data Analytics
- Multiple Data Center
Connectivity
Capability
- Capacity to send 25+ Million
SMS/day
- Load balancing architecture
- Multiple SMSC endpoints
- Rock solid Network
Architecture

17. Video Production
Conceptualized, shot & edited in-house

18. A social tech lab that's always one step into the
future - personalizing brand stories & engaging
audiences like never before
We’ve pioneered Live Polls, Newsfeed
Webapps & Chatbots in India & the Middle East
SOCIAL TECH
LAB

19. In 2004 you had a website. In 2014, you have a marketing
cloud.You interact with your customers across various
channels and device types, and rely on hundreds of
vendor partners to do so.
In partnership with IBM, Oracle & Adobe our expertise
provides brands a way to keep and grow your customer
base.
MARKETING CLOUD
MANAGEMENT

20. Media
FX India Star World
Premiere
Star World
India
Gaana

23. THE BRIEF THE INSIGHT THE IDEA
For the first time, the
world-famous HBO
property was coming to
the Star Network. We
needed to drive
association with the
show.
All pre-show
conversations follow a
pattern – predictions &
chatter around the
upcoming plotpoints.We
needed to guide this
discussion.
During the course of pre-
launch & launch, we held a
series of activities that
asked people to predict
what was going to happen
– as well as quiz them on
their knowledge of the
show.

24. #GOTTuesdaysOnSWP #PredictGOT6OnSWP #GOTFinaleOnSWP
Establish message to the
Twitterverse that Game ofThrones
was coming only on SWP.
We then asked people to predict
what was going to happen closer
towards the end of the season.
A grand finale saw a quiz on the
complete season to continue the
hype around the finale.
THE GAMEPLAN

25. Show tag trended nationally & across key metros in Top 3 positions on launch day & on key pre-launch dates.

26. Gained a total of 300 million+ impressions on Twitter for the channel through the season.

28. THE BRIEF THE INSIGHT THE IDEA
To create hype around
the brand new HBO
series –Westworld.
Considered to be ‘The
Next Game ofThrones’.
The show had a complex
storyline – on the lines of
Game ofThrones. We
needed to speak directly
to the fans of GoT.
To create a mass outreach
program – identify
everyone who has spoken
about both Westworld &
Game ofThrones and
invite them to watch it on
SWP.

29. IDENTIFY
We created an exhaustive list of
every person who had
mentioned the show.
Categorized by Celeb, Media
Houses, Influencer & Public.
INVITE DRAWVIEWERSHIP
We invite 150 of theTop of the
List – the people with the most
following.
We received a 50% return in
response from our outreach –
through pure organic means.
This helped in massively
increasing reach over our
concurrent activities.
THE GAMEPLAN

30. Conducted a strategic outreach to every person who mentioned ‘Westworld’ in India to create tune-ins.
Over 150 tweets sent to key influencers, celebs & media houses

31. Created over 130 million impressions on Twitter during key launch dates for the biggest launch of the year -
Westworld

34. Successfully launched the latest season of Masterchef Australia

36. Launched Quantico Season 2 in India with the communication ‘Thank God For Mondays’. Created buzz across
the nation for three straight weeks for #TGFMwithSW

38. Play this video!

39. The KoffeeWith Karan
Emoji!
This is the 1st emoji for an EnglishGEC show,
the 2nd for aTV show in India & only the 3rd
emoji activated for a brand in India!

40. Koffee Rapid Fire
Challenge!
• Brought alive the most loved segment of
Koffee through an interactive Facebook
post (first ever in the industry)
• Fans were put to test on the most legendary
moments in Koffee history
• Top 10 winners to get an autographed mug
from Karan
1.54 LAKH 19% vs 1%
Total Interactions
7000
Engagement rate –
Achieved vs Benchmark
Unique Users
14545
Total Plays

41. Celeb Mug Activity
• Conducted an activity to give out celebrity
autographed mug
• Fans had to tweet with #KoffeeWithSRK &
#KoffeeWithAlia to unlock the creatives of
SRK & Alia respectively
• This activity has been successfully carried out
for every guest on Koffee

42. #UnlockMyKoffeeMug
• StarWorld gave over two thousand fans a
once in a lifetime chance to win the
coveted Koffee mug through the
#UnlockMyKoffeeMug event at High
Street Phoenix, Mumbai & DLF Cyber
Hub, Gurgaon on 4-Nov
• The activity also engaged fans with a trivia
contests and a 3D photo booth

43. Campaign Highlights
• Trended on Facebook at no. 1 post
launch
• Featured onTwitter’s home page on the
day of launch
• Received shout-outs fromTwitter for the
Unlock the mug activity & the SnappyTV
activity

44. Trended in India with every episode airing

45. S6

46. • Campaign Hashtag: #HomelandOnSW
• The audience onTwitter were made to feel the excitement of
Carrie’s return to theirTV screens
• With a simple question – “How are you getting ready for
Carrie?”, conversations were driven with the influencers
• #HomelandOnSW trended on the top spot onTwitter India
Get Ready For Carrie

49. THE BRIEF THE INSIGHT THE IDEA
To penetrate Doctor
Who’s cult following in
India – to announce
Season 9’s launch.
As per our research, the
cult following already
had merchandise & DVDs
of past seasons – we
needed something more.
For the first time ever, we
were going to give Indian
fans a one-one-one with
the Doctor himself.All this,
via aTwitter crowdsource!

50. Let fans have a one-on-one with Peter Capaldi, the current Doctor from Doctor Who.

51. Featured in multiple publications as a key digital marketing case study of the year
Source: Social Samosa & Lighthouse Insights

52. Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL

53. GOAL: Build brand as a
prominent sports franchise

55. Introducing players by bringing out their key attributes

56. Countdown to the tournament through trivia content

57. Banter ahead of the tournament- conversing with the rivals

58. First person narrative in communication that added a personal touch

59. Pitting stars against each other for theatricality

60. Behind the scenes content bringing out the unseen sides of the

61. The battle continued beyond the court

62. And Twitter scripted our success story too

63. A marketing platform for the sponsors

64. Listicle content that brought out various aspects of the game and its players

65. Contests that kept fans engaged and glued to the pages

66. Campaign came to life with interactive videos

67. GOAL: Establishing the brand
across the cricket crazy
populace in India

69. Building a team character through inspirational and aggressive content

70. Cricket and pop culture go hand in hand

71. The stars did the talking to drive traction through videos

72. Striking chord with the fans by making them part of the team selection process

73. Introducing the Supergiants of the game

74. Connecting the fans with the players through personal letters

75. Cashing in on cricket matches beyond IPL

76. GOAL: Building a Fan-Base for
the latest IPL franchise

78. Introducing players in their characteristic best

79. Introducing players in their characteristic best

80. Introducing players in their characteristic best

81. On the legend’s last day, 70 million roared along

82. GOAL: Establishing the league
as the frontrunners of the
sport in India

83. Calling out to the fans through content that echoed the attitude of the sport

84. Introducing the stars of the game

85. When Twitter turned social media commentators of the game

86. For the uninitiated, the superstar did the talking