Discover the 3 factors that you absolutely understand about Big data if you are to leverage it effectively in your organisation, and its not what you think.

1. The Big Data Paradox:
3 Factors You Must
Understand To
Leverage The Power
Of Big Data
Julia Felton – Business HorsePower

2. When you align:
People + Processes + Playground
You create a:
Joined Up Business
Resulting in Increased:
Productivity + Profitability

3. GETTING UNDER THE HOOD

7. DROWNING IN DATA
2,500,000,000,000,000,000

9. VALUE

10. DATA ARCHETYPES: Which Are You?
Data
Waster
Data
Collector
Aspiring
Data
Manager
Strategic
Data
Manager

12. BIG DATA IMPROVES PERFORMANCE
Source: Aberdeen Group

13. COMPANIES USING BIG DATA OUTPERFORM
THEIR COMEPITITORS

14. HOW CAN ANALYTICS MAKE OR SAVE MONEY?

15. HOW CAN ANALYTICS MAKE OR SAVE MONEY?
ØIncremental Revenue
ØCost Savings

16. 1)Do you have businesses, consumers or
intermediaries as customers?
2)What are the major strategic and tactical decisions
your organisation makes that drives its financial
success?
3)What is your business model?
4)Do you have high costs from fixed assets or
inventory?
5)Where are your greatest G&A expenses?
WHERE IS THE MONEY IN YOUR COMPANY?

17. Factor #1:
Align Big Data
Activities With The
Business Strategy

18. Make Technology the ENABLER NOT the DRIVER

19. Define
Assess
PlanExecute
Review
5 STEPS TO ALIGN BUSINESS GOALS WITH I.T.
IMPLICATIONS

20. STRATEGY ON A PAGE

21. §
THE BUSINESS PURPOSE
Disney: to use imagination to bring happiness to
millions
Zappos: to make customers happy
Southwest Airlines: to give people a reason to fly
Whole Food: to bring whole foods and greater
health to the world

22. §
“Having a deeper purpose to what we do as people
makes our lives more complete, which is a
tremendous force and motivator. What people want
in life is to be recognised, to grow and to have made
a difference….. To work for an organisation where
you can leverage this and be seen to be making a
difference is rewarding”
Paul Poleman, CEO Unilever

23. Factor #2:
Convert Data Into A
Useable Form That Is
Actionable

24. BUSINESS DASHBOARDS

25. Source: Aberdeen Group
Advantages of using business intelligence dashboards:
3 x higher revenue growth
2 x higher profit growth

26. “Don’t measure anything unless the
data helps you make a better decision
or change your actions.
If you’re not prepared to change your
diet or your workouts, don’t get on
the scale”
Seth Godin

27. SAVING YOURSELF TIME….
70% of executive time spent on finding data
30% on analyzing and creating insights
IBM CFO Study 2010
When all the data is Joined Up and organized
in ONE PLACE then it is far easier to analyze
the data and so make better decisions

28. Factor #3:
Bridge The Gap:
Create A Data Driven
Decision Making
Culture

29. Dresner Advisory Services has noted that:
“culture is the primary determinant of
business intelligence success (or failure)”.

30. HiPPO – Highest Paid Person’s Opinion

31. ARE YOU IN DENIAL ABOUT BIG DATA?

32. In the age of big data, power is the ability
to make better decisions

33. Takeaways:
1) Align Big Data Activities With The Business Strategy
2) Convert Data Into A Useable Form That Is
Actionable
3) Bridge The Gap: Create A Data Driven Decision
Making Culture
4) Always make sure the investment has an ROI
5) Join Up all your activities to increase productivity
and profitability

34. Julia Felton
Business HorsePower
E: julia@businesshorsepower.com
W: www.businesshorsepower.com
P: 01423 788229
www.linkedin.com/in/juliafelton
www.twitter.com/julia_felton