"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big Fish
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"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big Fish
- 1. How to Win on Mobile June 15, 2012
- 2. Agenda How to win on mobile • How much revenue do you want to make? • Who is your fan-base? • Brand ≠ Product • Fan acquisition • Advertising / X-promotions • Premium Business vs. F2P + VI
- 3. Trends 67M Xbox 360s to date 220M iPhones 80M iPads 60M iPod Touches 2012: to date 488M Smart Phones vs. 415M PCs iPad sales surpassed HP, Lenovo, Dell, and Acer PC sales combined
- 4. App Store Statistics • Apple’s app store records 30 billion downloads, tops 650,000 apps • 225,000 built specifically for the iPad • the average iOS user owns 65 apps and a big chunk of that consists of glorious, “costless” apps • Android revenue 25% of iOS • iPad revenue 30% of iOS • iPad 2.4X ARPU vs. iPhone
- 5. Why Partner with Big Fish? • 2/3 of apps fail to reach 1,000 downloads in their first year of release • Our apps are downloaded an average of 250K+ times within the first month of release
- 6. Who Are You Targeting? Here Are Our Customers
- 7. The Most Trusted World Leader in Premium Casual • 150+ mobile titles, 50+ in top 10 ranking • 100+ mobile developers • 1.5M downloads per day on PC • 1.5B downloads • 3 rankings: grossing, free, paid #4 in Sales on iPad in the World
- 8. Social I m m e r s i o n
- 9. Top 10 Grossing on iOS & Android Card Ace Casino
- 10. What Are Your Needs? • Is your goal a high rev-share or high revenues? • Audience / reach • Production expertise in F2P and Premium • QA, Porting, Localizing into 10 languages • Usability / Playability Analytics • Advertising budget/ social channels / PR • Discoverability and campaign analytics • Apple featuring limited upside • F2P 100s of titles already, games get lost • Move mobile to #1 casual game PC app store in the world • Monetize long tail through cloud, games as a service
- 11. Thank you
Notes de l'éditeur
- Premium Business = single payment, one paywall to up-sellF2P + VI = free to play + virtual items, this means no cost unless you choose to buy virtual items like power-ups and speed-ups
- Apple has more memory and higher screen resolution than XBOX 360 or Playstation 3US mobile gaming market was nearly $2bn in 2011We need to move where the market is going, take advantage of this opportunity, and cater to our customers who are finding new ways of playing our gamesWe have almost 130 titles on iOS to-date and we are about to rapidly expand into Android and Kindle Fire in particular
- Who are our customers? Why should they love Big Fish?Escapism: cause and effect-basedGoals: Brand Awareness and Brand Preference
- Casual gaming market is segmentedWe currently have games in five of these segments and we believe we can be the world leader in both boxes 4 and 6
- Casual gaming market is segmentedWe currently have games in five of these segments and we believe we can be the world leader in both boxes 4 and 6