Cultural heritage and museum institutions across Europe are progressively holding vast digital collections – either digitized or born digital – that can significantly affect many research fields, both in Social Sciences and Humanities. The I-Media-Cities platform is an interactive ecosystem aiming to share, provide access to and use 9 European film archives AV digital contents to allow multidisciplinary research by means of manual and automatic annotations. This contribution describes the approach and the actions taken in order to perform an effective design and implementation for the visual interfaces required by the project in order to foster the User Experiences for different audiences, such as researchers and citizens.