SUPERCELL - Social Media Strategies (Digital Marketing Today: F16)

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As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies. CREDITS Client: SUPERCELL Project Director: Julian Gamboa Project Manager: Susan Aziz Project Team: Kevin Chen, Jenny Huang, Aaron Jauregui, Isabel Lin, Andrea Schreffler

Marketing

SUPERCELL MEETs
SNAPCHAT
UGBA 198
November 30, 2016
AAron, andrea, isabel, jenny

MEET SUPERCELL
● Hugely successful gaming company
○ HIGHLY ADDICTIVE GAMES
○ Clash Royale, Clash of Clans, Hay Day,
Boom Beach
● 100 million daily active users!
● Facebook, Youtube, BUT…
○ NO SNAPCHAT :(
Current Situation | Recommendations | Implementation | TakeAways

SNAPCHAT ROLLOUT
● Promotion on existing social media accounts: Facebook, Youtube, Twitter
● Partner with influencers
○ Gamer Snapchat accounts
○ Youtube gamers eg. PewDiePie
● Contest campaign
○ Participants get exclusive promo codes or free gaming credit
○ Low-cost: Create a SuperCell-related Snapchat doodle
○ Medium-cost: Take a game-face snap, screenshot and share
○ High-cost: Use the SuperCell filter
Current Situation | Recommendations | Implementation | TakeAways

IDEAS FOR DAILY CONTENT
● Company behind the scenes
● Demos for new updates
● Tournament coverage
● Contests at varying times to keep people engaged
● Snapchat filters
● Voting (on new characters or other things)
Current Situation | Recommendations | Implementation | TakeAways

DAILY CONTENT: Company
Current Situation | Recommendations | Implementation | TakeAways

DAILY CONTENT: Demos
Current Situation | Recommendations | Implementation | TakeAways

DAILY CONTENT: Tournaments
Current Situation | Recommendations | Implementation | TakeAways

Daily Content: Contests
Current Situation | Recommendations | Implementation | TakeAways

DAILY CONTENT: Snapchat Filter
Current Situation | Recommendations | Implementation | TakeAways

DAILY CONTENT: Voting
Current Situation | Recommendations | Implementation | TakeAways

Implementation Timeline
Current Situation | Recommendations | Implementation | TakeAways
Jan 2017 Feb 2017 March 2017 April-November
2017
December 2017
Create Snapchat
account,
promotional
materials
Use social media
accounts to
promote account
and contest
Contest, begin
daily content
(voting, tours,
etc.)
Repeatable
content eg.
contests
Do special holiday
based content
(i.e. Hay Day
Farm Contest)

Current Situation | Recommendations | Implementation | TakeAways
TAKEAWAYS
Past Social Media Successes for Supercell
- No presence on Snapchat
- A key platform for the company to utilize
Suggestions for Daily Content
- Both digital and live content
- Games, company news, and filters
Recommendation for Snapchat Rollout
- Partner with influencers from:
- Both Youtube and Snapchat
- Create a Promotional Contest

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