2. INTRODUCTION
Throughout the Social Media Writing for Journalism course at UCF, I watched my
writing improve significantly. I learned how to write short and concise, and how to
effectively capture images. In addition, I learned the importance of verifying
sources and the impact that using various social media platforms can have on the
publicity of a story.
As an advertising and public relations student, I also learned a lot about the
journalism industry that will be very useful in my career.
Additionally, I was able to re-vamp my own branding on social media, making me
more desirable for future employers.
Overall, I thought this course was very informational and I hope it remains
available for future students like myself.

3. To view story, please visit:
socialmediawritingportfolio.wordpress.com/
profile

4. STORY 1: SOCIAL MEDIA LAUNCH PLAN
Two Days Before
• Email letter requesting support goes out to Leanza and the others interviewed.
• Post article on blog.
Launch Day- Friday
• 9 a.m.: Post introductory tweet with article link and picture.
• 10 a.m.: Monitor who is posting, tweeting and commenting on news story and respond
to, thank and comment on those posts.
• 3 p.m.: Tweet article link again and connect to blog.
• 5 p.m.: Begin second round of monitoring.
Day Two- Saturday
• 10 a.m.: Tweet article link again and connect to blog.
• 1 p.m.: Monitor tweet.

5. STORY 1: SAMPLE TWEETS
Leanza did not have a Twitter account, so I decided
to use the trending hashtag, #MissUCF2014, to
help spread the word.

6. To view story, please visit:
socialmediawritingportfolio.wordpress.com/
event

7. STORY 2: SAMPLE TWEETS
Tweeting during the event allowed me to take
advantage of the real-time feature on Twitter.
Followers were able to keep updated about the event
as it happened.

8. To view story, please visit:
socialmediawritingportfolio.wordpress.com/juicin
g

9. STORY 3: PINTEREST

10. STORY 3: TWITTER

11. To view story, please visit:
socialmediawritingportfolio.wordpress.com/
data

12. STORY 4: FACEBOOK

13. STORY 4: TWITTER

15. UCF COMM WEEK: DRESS FOR SUCCESS
Promoting the “Dress for Success” event demonstrates both my top
social media engagement and my best community based work.
• Engagement: Unfortunately, I did not receive much engagement from
any of my material from this class. But for COMM Week, I received
retweets and favorites from those who were following the hashtag
#COMMWeek2014. This taught me the importance of using hashtags
to gain exposure.
• Community Building: When tweeting about the “Dress for Success”
event, I felt a strong sense of community. Organizations throughout
UCF were supporting the event with the same
hashtag, #COMMWeek20144. Similarly, UCF organizations were
retweeting my tweets to help gain exposure. In addition, creating a
Storify allowed me to see exactly how many people were already
talking about COMM Week 2014.

16. UCF COMM WEEK TWEET SAMPLE

17. Visit the Storify here: https://storify.com/kat_rag/ucf-comm-week-dress-for-
success?utm_content=storify-
pingback&utm_source=t.co&utm_medium=sfy.co-
twitter&awesm=sfy.co_ecov&utm_campaign
UCF COMM WEEK STORIFY

19. PROFESSIONAL DEVELOPMENT: LINKEDIN
My LinkedIn page: http://www.linkedin.com/pub/julie-aebersold/59/654/699
My LinkedIn has been completely re-vamped, please check out the
“Transformations” section of this portfolio.

21. PINTEREST
I used Pinterest to
promote this story
because users
commonly rely on
Pinterest for recipe
ideas, so food is
always a good thing
to share on Pinterest,
especially food
trends and new
ideas.

22. INSTAGRAM
This visual allows
people to see the
food stand, and
visuals of food
always draw
attention, right?
When writing the
copy, I decided to try
to get a little creative
with alliterations.

24. WRITING SHORT SAMPLES
With these tweets, I decided to introduce the name of the
individual and then connect it to a unique and interesting fact
about them.

25. WRITING SHORT SAMPLES
"UCF psychologist, Suzanne, put the break in Spring Break snowboarding in
West Virginia.”
• I wrote the copy for this, but it was posted on Camilo Echeuerri
Bernal’s Twitter, which I do not have access to.
• The caption included a video- also posted on Instagram.

27. TWITTER
B E F O R E
• No about me section
• cover photo
• No background
• No link to website

28. TWITTER
A F T E R
In order to increase my engagement on Twitter, I followed
professional organizations that will help keep me up-to-date on my
industry.
• About me section introduces my career goals in both
a personable and professional manner.
• Portfolio is linked.
• Cover photo and background represent my desire to
work within the travel and tourism industry.

29. PINTEREST
B E F O R E

30. PINTEREST
A F T E R
In order to increase my engagement on Twitter, I followed
professional organizations that will help keep me up-to-date on my
industry.
• About me section is consistent with Twitter; links portfolio.
• Portfolio is linked.
• Boards are industry related, professional and personable while
illustrating my career goals and interests.

31. LINKEDIN
B E F O R E
I did not have a LinkedIn account set up.

32. LINKEDIN
A F T E R
• About me is
consistent with
Twitter and
Pinterest.
• Summary
discusses
career goals.
• Profile picture
is
professional.

33. LINKEDIN
A F T E R

34. LINKEDIN
A F T E R
• Over the
semester, I
managed to
make 158
connections
by constantly
checking the
“People you
may know”
section.

35. LINKEDIN
A F T E R
• I believe
networking is
the best way
to keep
moving
forward in an
industry, so
I’ve followed
industry
leaders and
joined
industry-
related
groups.