This document outlines strategies for blog success, including focusing on high-quality content, search engine optimization (SEO), and social media. It discusses how to optimize content for SEO through keywords, titles, and landing pages. Social media strategies covered include sharing blog posts on Facebook, Twitter, Pinterest and Google+, as well as engaging in conversations. Link building tactics like guest posts, useful content, and public relations are also summarized. The presentation encourages analyzing analytics to identify popular content and search terms.

1. Blog Secrets I Won’t Tell My Enemies
(But will tell you**.)
Julie Hancher
Digital Marketer, Blogger & Freelancer
@greenphillyblog
**There will be cats
Julie Hancher - @greenphillyblog

2. Overview
Digital Content
SEO & Overall Blog Theory
Social Media
Q&A

Interrupt if you have questions!
Julie Hancher - @greenphillyblog

3. Me & My Blog
Digital Marketer, Blogger, Whatever-er.
2008 - present
Past year

Doubled Pageviews, Visitors
Julie Hancher - @greenphillyblog

4. How is a blog successful?
1.
2.
3.
4.
Content (= King)
SEO
Social Media
Links/PR
Julie Hancher - @greenphillyblog

5. DIGITAL CONTENT
(PSSST. THERE’S LIKE 8 OTHER SESSIONS ON THIS TODAY.)
Julie Hancher - @greenphillyblog

6. Content
Julie Hancher - @greenphillyblog

7. Google Analytics IS your friend: What is Popular?

8. Landing Pages
Create landing pages relevant to your blog’s content
Use SEO keywords & related.
Link to related posts.
Idea: Look at SEO keywords – how people are finding
you through Google Analytics:

JUICE

9. FYI (useful shit.)

Read the experts:






Copyblogger
Problogger
Moz (formerly SEOMoz.)
Famous Bloggers
http://www.problogger.net/how-to-write-great-blog-content/
http://www.seomoz.org/blog/12-things-that-will-kill-your-blogpost-every-time
Julie Hancher - @greenphillyblog

10. Blog Post Titles
Keep it Simple.
Grab Attention.
Meet a Need.
Describe.
Use Key Words. (SEO).
Julie Hancher - @greenphillyblog

11. SEO
What is SEO?
(Hint: Raise your hand to answer)
Julie Hancher - @greenphillyblog

12. SEO
Julie Hancher - @greenphillyblog

13. Keywords
Build your blog post around a keyword PHRASE
 (not just 1 word.)
 Strategic placements
 Headers, Titles
Don’t keyword stuff!
Answer Questions

Hubspot – new strategy
Julie Hancher - @greenphillyblog

14. Google Results – What is the Difference?

15. Google Plus Authorship
Google Authorship: Helps SEO
•https://plus.google.com/authorship
•Wordpress Plugins

16. Google Plus Authorship/SEO - Essential Plugins
WordPress SEO

SEO by Yoast/ Joost de Valk
Plugin: Google authorship for multiple authors

Link to Google Plus profile straight from Dashboard >> Users >>
Google Plus

17. Social Media
You gotta get social
(like these goats)
for seO
Julie Hancher - @greenphillyblog

18. Social Media (obviously cats.)
Julie Hancher - @greenphillyblog

19. Social Media
•
Share blog posts



•
Liking/Commenting on blog posts – Social Media

•
•
Thoughtful, insightful comments
Comments – other blogs

•
Photos are great
Useful links
Videos
Thoughtful, insightful comments
Social Media = Conversation
Google Authorship

20. Facebook
(kind of sucks.)
Interaction helps SEO
Only links to recent
posts
Add photos (featured
from posts?)
Respond to
comments
Poll/Ask questions
about posts

21. Twitter
CONVERSATION

Find your influencers & follow
them. Talk to them!
Thank followers for RTs, etc.
#FF
Ask questions, refer to
articles.
Schedule via Tweetdeck Or
Hootsuite when posting
info.

22. Other Social Recs
Pinterest


Can drive traffic to your website
Pin photos when uploading to FB/etc
Google Plus


Google owns it, copy & paste FB summary
Helps SEO
Instagram

Preview upcoming posts with a photo OR recap best of posts for the
week.

23. Links
Getting people to talk (and link back) to you
Julie Hancher - @greenphillyblog

24. Link-Building Strategies
PR

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Local initiatives
Sponsorships
Volunteering
Useful, evergreen content

Guides, lists, etc.
Guest Posts
Quality Over Quantity
Don’t be afraid to ask for websites to link to you! (Or change botched
titles/etc.)

25. Questions?
Julie Hancher - @greenphillyblog