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Content Marketing Statistics 2019

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Content marketing important statistics every digital marketing professional needs to know. Such as:

1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads.

2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.

3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals.

4) 74.2% of companies say content marketing increased their lead quality and quantity.

5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies.

Publié dans : Marketing
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Content Marketing Statistics 2019

  1. 1. CONTENT MARKETING STATISTICS 2019
  2. 2. Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. NEW FOR 2019 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. $
  3. 3. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 74.2% of companies say content marketing increased their lead quality and quantity. Content marketing will be a 300 billion dollar industry by 2019.
  4. 4. There are over 2 million blog posts published daily. 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 93% of B2B marketing professionals use content marketing.
  5. 5. Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. Companies that put their primary focus on content marketing generate more than 5x more conversions. Content marketing produces 3x the amount of leads as traditional marketing.
  6. 6. 78% of Chief Marketing Officers believe that custom content is the future of marketing. 73% of organizations have someone in place to oversee their content marketing strategy. 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 86% of very effective organizations have a head of content strategy.
  7. 7. 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions.
  8. 8. ARE YOU PAYING ATTENTION TO… Your Content Marketing?
  9. 9. SOURCESDemandMetric HubSpot Contently & Libris Curata eMarketer Economist Group’s “Missing the Mark” MarketingProfs Demand Gen Report 2018 Content Preferences Survey Report CMI + MarketingProfs TopRank IAB CMI Marketeer Kapost Gartner Demand Metric Nielsen CMO Report 2018 Cisco
  10. 10. Created by Julie Weishaar New Horizons 123 Custom Video

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