Content Marketing Statistics 2019

•

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Content marketing costs 62% less than traditional marketing but generates 3 times as many leads. In 2019, over 84% of large US companies will utilize digital content marketing strategies. Content marketing will be a $300 billion industry by 2019. Companies that implement content marketing strategies see 6 times higher conversion rates than those who don't.

Marketing

In 2019, 84.5% of US companies with at least
100 employees will utilize digital content
marketing strategies.
71% of buyers/readers say they were turned off
by content that seems like a sales pitch.
74.2% of companies say content marketing
increased their lead quality and quantity.
Content marketing will be a 300 billion dollar
industry by 2019.

There are over 2 million blog posts published
daily.
52% of buyers strongly agree that if brands
packaged relevant content together, it would help
expedite the research phase.
Marketers who prioritize blogging efforts are 13x
more likely to see positive ROI.
93% of B2B marketing professionals use content
marketing.

Companies that implement content
marketing strategies see 6x higher
conversion rates than those who don’t.
28% of marketers have reduced their
advertising spend to allocate more
funds towards content marketing.
Companies that put their primary
focus on content marketing generate
more than 5x more conversions.
Content marketing produces 3x the
amount of leads as traditional
marketing.

78% of Chief Marketing Officers believe that custom
content is the future of marketing.
73% of organizations have someone in place to oversee
their content marketing strategy.
74% of CMOs have little to no confidence they have the
right technology in place to achieve their marketing goals.
86% of very effective organizations have a head of content
strategy.

48% of small companies have a documented content
marketing strategy, whereas 41% of larger
organizations have one.
Going forward, the projections reveal that video is
likely going to comprise 82% of internet traffic by
2021.
About 90% of B2B buyers have expressed that online
content greatly influences their purchasing decisions.

ARE YOU PAYING
ATTENTION TO…
Your Content
Marketing?

SOURCESDemandMetric
HubSpot
Contently & Libris
Curata
eMarketer
Economist Group’s “Missing the Mark”
MarketingProfs
Demand Gen Report 2018 Content Preferences Survey Report
CMI + MarketingProfs
TopRank
IAB
CMI
Marketeer
Kapost
Gartner
Demand Metric
Nielsen CMO Report 2018
Cisco

Created by Julie Weishaar
New Horizons 123
Custom Video

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Content Marketing Statistics 2019

1. CONTENT MARKETING STATISTICS 2019

2. Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. NEW FOR 2019 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. $

3. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 74.2% of companies say content marketing increased their lead quality and quantity. Content marketing will be a 300 billion dollar industry by 2019.

4. There are over 2 million blog posts published daily. 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 93% of B2B marketing professionals use content marketing.

6. Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. Companies that put their primary focus on content marketing generate more than 5x more conversions. Content marketing produces 3x the amount of leads as traditional marketing.

7. 78% of Chief Marketing Officers believe that custom content is the future of marketing. 73% of organizations have someone in place to oversee their content marketing strategy. 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 86% of very effective organizations have a head of content strategy.

8. 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions.

9. ARE YOU PAYING ATTENTION TO… Your Content Marketing?

10. SOURCESDemandMetric HubSpot Contently & Libris Curata eMarketer Economist Group’s “Missing the Mark” MarketingProfs Demand Gen Report 2018 Content Preferences Survey Report CMI + MarketingProfs TopRank IAB CMI Marketeer Kapost Gartner Demand Metric Nielsen CMO Report 2018 Cisco

11. Created by Julie Weishaar New Horizons 123 Custom Video

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