Content marketing important statistics every digital marketing professional needs to know. Such as:
1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads.
2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.
3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals.
4) 74.2% of companies say content marketing increased their lead quality and quantity.
5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies.