A lot of owners tell me that they don’t need to use local business video. They say that it is only for online businesses. While they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to find businesses. If they want a restaurant to go to, they aren’t hauling out the Yellow Pages to see where to dine in their area. They’re turning to their iPhones, laptops and other mobile devices to search for what they want. If they can’t find you online, then chances are many of your potential local customers will never see you and what your company offers. Increase Your Online Visibilty. One way to increase your online visibility is through video. Online video is just about everywhere. Engaging, entertaining, and compelling videos are shared more often by others than textual content. In short, video increases your chances of being found by those looking for the products or services you offer. So, you see, local businesses do need video marketing.

1. Local
Businesses
Don’t Need to
Include Video
in Their
Marketing Mix

2. A lot of
owners tell
me that they
don’t need to
use local
business
video.

3. They say that it
is only for online
businesses.

4. While they
may have a
website, their
focus is on
the brick-
and-mortar
side of things.

5. Well, that’s all well
and good, but here’s
the thing.Your local
customers are using
the web to find
businesses.

6. If they want a
restaurant to go
to, they aren’t
hauling out the
Yellow Pages to
see where to dine
in their area.

7. They’re turning
to their iPhones,
laptops and
other mobile
devices to
search for what
they want.

8. If they can’t find
you online, then
chances are
many of your
potential local
customers will
never see you
and what your
company offers.

9. INCREASE YOUR
ONLINE VISIBILITY

10. One way to
increase your
online visibility is
through video.
Online video is
just about
everywhere.

11. Engaging,
entertaining,
and compelling
videos are
shared more
often by others
than textual
content.

12. Search
engines,
notably
Google,
display online
video in their
listings.

13. In short, video
increases your
chances of being
found by those
looking for the
products or
services you
offer.

14. So, you see,
local
businesses
DO need
video
marketing.

15. What Role Does
Video Play
Specifically in
Your Local
Business?

16. It’s not just
about being
found, but also
a question of
familiarity and
credibility.

17. Video is a great
way to speak to
your prospective
customers face
to face literally.

18. Videos Make it Easier
for Potential
Customers to Find
You

19. Here are a Few
Roles Video
Can Play in
Your Business:

20. When you publish
demonstrations or
infomercials
about specific
products, web
users can also
find them through
their searches.

21. Whether they’re
searching for
certain brand
names or products,
having that video
information out
there makes it
easier for new
prospects to find
you.

22. Video Can Be
Added to Just
About Every
Aspect of
Your
Marketing

23. Show videos in
your store in
on-screen
product
demonstrations.

24. Send videos to
potential
customers and
existing
customers
about new
products and
developments

25. Create
‘Welcome’
Videos for your
website that
increase
familiarity with
you and your
business.

26. Stream Live
events of events
your business is
hosting such as
fundraisers,
conferences, or
round table
discussions.

27. Record interviews
with experts or
thought leaders in
your industry to
share relevant
and helpful
information.

28. Use video in
your email
marketing to
build stronger
relationships,
showcase
your products
and more.

29. Create and
share explainer
videos to help
your target
marketing
understand why
they need your
product or
service.

30. These are some
of the
possibilities. Just
imagine how a
video would work
in your own
unique business.

31. All businesses,
large and small,
should be using
videos in their
marketing
initiatives.

32. For those
interested in
advertising, video
advertising is
becoming more
widespread and
affordable.

33. Creating
marketing
videos requires
knowledge of
human
psychology and
creativity.

34. Learn more
about how
using video
marketing can
help your local
business.

35. NewHorizons123.com
info@newhorizons123.com