http://growmap.com/growmap-services/ http://newhorizons123.com/video-production/ BEFORE YOU START WRITING Your next blog post or creating any other type of content, Take a minute to think about how someone would search for the specific information you plan to add. What words or phrase would you use in your search? Make each post or page about ONE subject best described by a specific two to three word phrase. THESE WORDS AND PHRASES ARE CALLED KEYWORDS OR KEYWORD PHRASES. It is more effective to target a 2 or 3 word phrase than to target ONLY ONE keyword. The more individual pages you create that each target a specific phrase…The more likely your site will be found in organic search. This is not something you can do overnight; it takes time. You may have to use your imagination to create unique content. You should use your keyword phrase: As the name of the page; As the title of the page; As an alt image tag, and throughout your content. More ways to use your keyword phrase are: in the keyword meta tag field, in the description meta tag field, in your header tags and keep them closer to the top of your page. USE THESE KEYWORD VARIATIONS: Singular and plural: gift, gifts /car, cars Inflected form of the words and phrases: engrave, engraved, engraving, engravable Past and present when applicable Synonyms are usually best targeted with separate pages (car, vehicle, automobile, auto) Incorporate your selected keywords and phrases into what you write and your posts and pages will be much more concise and targeted and receive more search engine traffic. Proper selection and use of keyword phrases is one of the most basic and important concepts to understand when using the Internet to grow your business. Apply these basics to your content to grow your business. Video Content Provided By…Gail Gardner, Creator and Owner of Growmap (http:/growmap.com), Video Created by Julie Weishaar, Creator and Owner of New Horizons 123 (http://newhorizons123.com)

1. WHY AND HOW TO
SELECT
KEYWORDS AND
WHERE TO USE THEM

2. Your next blog post or creating any other type of content,
BEFORE YOU START WRITING
Take a minute to think about how someone would search
for the specific information you plan to add.

3. SEARCH?
WHAT WORDS OR PHRASES
WOULD YOU USE IN YOUR

4. MAKE EACH POST OR PAGE
ABOUT ONE SUBJECT
BEST DESCRIBED BY A
2-3 WORD PHRASE

5. THESE WORDS AND PHRASES ARE CALLED
KEYWORDS OR KEYWORD PHRASES

6. IT IS MORE EFFECTIVE
To target a 2 or 3 word phrase than
to target ONLY ONE keyword

7. The more individual
pages you create
that each target a
specific phrase…

8. The more likely your
site will be found in
organic search

9. This is NOT something…
YOU CAN DO
IT TAKES
OVERNIGHT!
TIME

10. TO USE YOUR
IMAGINATION TO
CREATE UNIQUE
CONTENT
YOU MAY HAVE

11. YOU SHOULD USE YOUR
KEYWORD PHRASE…

12. AS THE NAME OF THE PAGE
AS THE TITLE OF THE PAGE
AS ALT IMAGE TAGS
THROUGHOUT YOUR CONTENT

13. IN THE KEYWORD
META TAG FIELD
IN HEADER TAGS
IN THE DESCRIPTION
META TAG FIELD
CLOSER TO THE
TOP OF THE PAGE
MORE WAYS TO USE YOUR
KEYWORD PHRASE…

14. USE THESE KEYWORD
VARIATIONS:
Singular and plural: gift, gifts /car, cars
Inflected form of the words and phrases: engrave, engraved,
engraving, engravable
Past and present when applicable
Synonyms are usually best targeted with separate pages (car,
vehicle, automobile, auto)
Tip

15. Incorporate your selected keywords and
phrases into what you write and your
posts and pages will be much more
concise and targeted and receive more
search engine traffic

16. PROPER SELECTION AND USE OF
KEYWORD PHRASES
Is one of the most basic and important concepts to
understand when using the Internet to grow your business

17. Apply these
basics to your
content to grow
your business!

18. Video Content Provided By…
Gail Gardner Creator and owner of
Growmap.com
Small Business Marketing
Specialist
Skype: GrowMap
@GrowMap on Twitter growmap.com/contact/

19. Video Created By…
Julie Weishaar Creator and owner of
NewHorizons123.com
Internet and Video
Marketing Specialist
Skype: NewHorizons123
@NewHorizons123 info@newhorizons123.com

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21. GrowMap.com/growmap-services