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UNLEASHING
SUPERHEROES
DESIGNING UNBELIEVABLY
ENGAGING ELEARNING
EXPERIENCES
A Growth Engineering Presentation
Created: February 2018
WWW.GROWTHENGINEERING.CO.UK
@GROWTHENGINEER / @JULIETTEDENNY
LEARNER
ENGAGEMENT
WHO ARE WE?
SUPERHEROES
IS YOUR
ELEARNING
WORKING?
95% WANT TO CHANGE
WORKPLACE CULTURE
81% INVOLVED IN YEARLY
MANDATORY TRAINING
ONLY 27% SEEKING A
CHANGE IN BEHAVIOUR
BELIEVE THEY ARE
SUCCEEDING
ONLY 15% BELIEVED THEIR
CURRENT APPROACH
ACHIEVED THIS
SOURCE: SAI GLOBAL
WHERE TRADITIONAL
ELEARNING GOES WRONG:
LACK OF
ENGAGEMENT
GENERIC ELEARNING
CONTENT
DULL LMS DESIGN
NO EPIC MEANING
LARGE, TEXT-BASED,
TRAINING UNITS
GENERIC ELEARNING
CONTENT
DULL LMS DESIGN
NO EPIC MEANING
LARGE, TEXT-BASED,
TRAINING UNITS
IF PEOPLE
AREN’T
LEARNING,
BUSINESSES
WON’T GROW
GENERIC ELEARNING
CONTENT
DULL LMS DESIGN
NO EPIC MEANING
LARGE, TEXT-BASED,
TRAINING UNITS
L&D
PROFESSIONALS
ALSO HAVE TO
CONTEND WITH
THE FORGETTING
CURVE
GENERIC ELEARNING
CONTENT
DULL LMS DESIGN
NO EPIC MEANING
LARGE, TEXT-BASED,
TRAINING UNITS
ATTRACTING (&
KEEPING) TALENT
IS DIFFICULT
WITHOUT PROPER
ONBOARDING,
MENTORING &
TRAINING
WHAT IS THE
END GOAL?
ENGAGED LEARNERS
AROUND THE WORLD
BUSINESS
TRANSFORMATION
THROUGH L&D
DEVELOPMENTS
CREATING A COMMUNITY
IN BUSINESS
GENERIC ELEARNING
CONTENT
DULL LMS DESIGN
NO EPIC MEANING
LARGE, TEXT-BASED,
TRAINING UNITS
CHANGE IS
NEEDED!
UNLEASHING
SUPERHEROES
REQUIRES
BEHAVIOURAL
CHANGE!
WHAT DETERMINES
EMPLOYEE
ENGAGEMENT?
CLEAR COMPANY VALUES
AND VISIONS
COMMUNITY IN THE
WORKPLACE
FUN LEARNING AND
DEVELOPMENT
THREE STEPS TO
ENGAGEMENT
PERSONALISATION
SOCIAL LEARNING
GAMIFICATION
PERSONALISATION
AND ENGAGEMENT
MORE INTERACTIVE
LEARNING TAILORED TO
EACH EMPLOYEE
PERSONALISED LEARNING
CONTENT STANDS OUT
SOCIAL
LEARNING
PEOPLE LEARN FROM
OBSERVING OTHERS
LEARNERS LOVE TO SHARE
THEIR KNOWLEDGE ON
SOCIAL
VOLUNTARY AND
UNVOLUNTARY LEARNERS
GAIN KNOWLEDGE
GAMIFICATION
80% WOULD BE MORE
PRODUCTIVE
89% SAY A POINT
SYSTEM WOULD
INCREASE ENGAGEMENT
60% MOTIVATED BY
LEADERBOARDS AND
INCREASED COMPETITION
SOURCE: TALENT LMS
EPIC
MEANING
SENSE OF PURPOSE
VISION, VALUES AND
OBJECTIVES IN THE
TRAINING
TIES ORGANISATIONAL
AND INDIVIDUAL GOALS
GAME-BASED
LEARNING
20% HIGHER POST-
TRAINING SELF-EFFICACY
11% HIGHER
DECLARATIVE KNOWLEDGE
14% HIGHER
PROCEDURAL KNOWLEDGE
9% HIGHER RETENTION
IMPLEMENTING
THE CHANGE
QUESTS – TRADITIONAL
ELEARNING ON MOBILE
BATTLES – LEARNERS
COMPETE AGAINST
EACH OTHER IN QUIZ-
BASED COMBAT
CHALLENGES – SET
LEARNING TASKS THAT
PUT NEW KNOWLEDGE
TO THE TEST
BEHAVIOUR
REINFORCEMENT
APP SCORE CARD
BUILT WITHIN A MOBILE
APP
QUICKER TO ACCESS THE
ACHIEVEMENTS
GAMIFICATION CLEAR ON
EVERY PAGE
SHARED UI
THANK YOU FOR
LISTENING!

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How to Design Unbelievably Engaging eLearning Experiences