Food Truck Business Plan, introduction, starting on small scale, mission, goals, objectives & strategies.

1. Welcome to the Presentation

2. Group Members

3. Background of
the Plan
The main objective of the
business plan is to find out
how will our business work
For new trend customers.

5. Many Fast Food Brands are also introducing there food
trucks in the markets like

6. Our Vision:
 We Wants to setup a Mobile FOOD
Shop to provide hygienic and
quality fast food to our customers
at that place where people actually
want from us.

7. Introduction
 Mobile Food shop is a mobile kitchen that is setup on the streets to
facilitate the sale and marketing of street food to people from the
local pedestrian traffic.
 We lease a bike loader make a small kitchen body and starts our
business.

8. Our Mission
• Attaining best in class productivity and efficiency.
• Organic Food
• Try to Build our Brand also.
• Reinvesting & Reinforcing the new way of FAST FOOD
• Legendary service on a single platform.

9. Our Goals
• Our Main Goal is to be one of the well Known food outlet in Islamabad
• A growing business full of opportunity
• More innovative ideas.
• Strive to be a leading local fast food brand in the local Marketplace.

10. Our Objective
 TO establish a presence as a successful local fast food outlets and
gain a market share in twin cities as ‘fast food industry
 To expand into a number of outlets by year three and sell the
franchise to neighboring metropolitan cities.

11. Core
Competency
Hygienic food
Organic ingredients
Easy to access
Competitive prices
Innovative idea.
Internet Access

12. Keys to success
 Create a unique ,innovative ,entertaining menu.
 We want to be on the safe side of the business.
 Sell the products that are of the highest quality.
 Try to Provide 100% satisfaction to our customers.
 Encourage the two most important Values.
• Brand and image .
 Product good values of culture and business philosophy

13. Company
ownership
 Our Business will have been
registered as the legal operating
name for the business launched by
partners.

14. Product and Services Prices
Items Prices
Burger
Fries
Shawarma
Eggs boiled
Samosa
Tea
Dahi Bhalay
Rs 50/- with egg Rs 60/-
Minimum of Rs 50/-
Small Rs 50/- large Rs 80/-
Rs 18/-
Rs 15/-
Rs 20/-per cup
Rs 50/-

15. Market Analysis
 Markets:
 Grabs the attention of college & school students
youngsters.
 Families & visitors in parks.
 Teen agers

16. Investment
 We are going to start our business with
Rena a Loaded = 25000
kitchen Body = 25000
Ingredients = 10000
Advertising Exp = 10000
Other Exp = 5000
Total = 75000

17.  As you can see above
 Our breakeven are = 2400 / day
 If we sale 20 Fries in day = 1000
 Burgers 10 =500
 Shawarma small 10 =500
 Tea 20 =400
Hence we will recover our breakeven by selling these items in least quantity

18. Marketing Strategies
Selecting
Business Scale
Relationship
Marketing
Direct
Marketing
Cause
Strategy
Market
expansion
Getting
Feedback

19. Selecting Business Scale
 As we are new in this business so, we starts with 1 small mobile food shop
it not means that it will be like as a cart which you ever seen in markets but
it is bigger than cart.
 In starting we will only do it in the region of Rawalpindi and Islamabad.

20. Relationship Marketing
 It is an old and very effective strategy used in many businesses.
 In this strategy we will Focus on the long-term customer relationships to
enhance reputation.
 We will try to create strong, even emotional, customer connections to a
brand that can lead us to ongoing business.

21. Direct Marketing
 It is a form of advertising where we communicate directly to
customers.
 Through a variety of media including cell phone text messaging,
email, websites, online advertisements, catalog distribution, and
targeted television, newspaper advertisements.
 One of the other important benefits of Direct Marketing is, it
enables promoting products or services that might not have a
strong brand.

22. Cause Strategy
If a business or brand doesn't stand for a cause, consumers may turn
to your competitors.
 We will provide Free WIFI to our customers while they are waiting for
there menu to be served. Couse we want to Attract new customers
by providing them internet access specially to youngers & youth.
 We will try to make our customers happy by giving then some thing
new, some thing extra.

23. Market Expansion strategy
 As with the passage of time we will extend our setup of Mobile food
shop and we will also expand our market in other cities and will start
this service in other cities of Pakistan. Inshallah.
 We will try our best to expand our business toward the Food Truck.
 And Bring new innovations in our menu and in serving.
 We will expand our market share by decreasing in price of product

24. Getting Feedback
 We will also get feedback from our customers through face to face
because in startup we will only hit to the specific city of Pakistan that’s why
it’s not difficult for us to get feedback from customers at the spot.
 Getting suggestion from customers about our product make the use of
social media

25. SWOT ANALYSIS
Strength
• Location
• Innovative Range of Food
• Hygienic Food & Quick Services
• Good Advertising & Marketing
• Saves rent expenses
Weakness
• Lack of expertise
• Lack of Capital
• Low Marketing Budget
• Lack of information
Opportunity
• New Food Taste
• Vast market
• Improve the Product
• Design the Mobile to be more attractive
• Easy distribution
Threats
• Threats from other competitors
• Health Conscious People
• The rising prices of special ingredients
• Changes in govt taxes
• Easy to duplicate
• Lack of awareness

26. Segmentation, Target Group &
Positioning (STP)
 Segment People willing to have a hygienic and delicious non
conventional meal out of house.
 Target Group Children's and youth from lower and middle class,
mostly 18 to 35 age group.
 Positioning Most Delicious Fast Food for friends and family.

27. Continuity or Exiting from Business
 If our food shop business fails:
 Because fail vendor are more likely to succeed in there next attempt
STEP BACK
►
REGROUP
►
ATTACK THE PROBLEM FROM DIFFERENT ANGLE
►

28. Risk
 As it is a very simple business and is also very difficult to attract
the customer but business is a going concern and you have to take
risk if you want to see your idea in to a reality. I have to keep the
prices low in start to attract the market.