The campaign's theme is "Love, Travel, Memory". Its objectives are to strengthen brand image, build good relationship, and increase sales. It has two main activations, "deliver your love" on Gmail and app, and "unbox your love" on social media. The timeline is from Jan.10 to Feb.20.

1. Love, Travel, Memory
2015 Valentine’s Day
Digital Plan
1
!
By Jan Wu
Nov. 20, 2014

2. Objective
• Strengthen brand image • Build good relationship
• To increase sales
2

3. Target Audience
3

4. Timeline
Inspire Engage Measure
Jan. 10 - Jan. 31 Feb. 1 - Feb. 19 Feb. 20 - onwards
“Deliver your love”
on Google and mobile
products on website
4
Update news
on social media
KOLs show-time
SEO
Google AdWords
on social media
Email Marketing
Consumer join
Purchase customized
“Unbox your love”
Analyze data from
social media
Google Analytics

5. Story
5

6. Social Media
Deliver your love Unbox your love
(Burberry Kiss Case) (Coach Unbox Case
6
on WeChat)

7. Inbound Marketing
7

8. Measurement
8

9. Budget
Total: $17,300 to $26,300
3D Commercial
$6,000 to $15,000
9
Fashion bloggers
Free gifts
Free gifts
Paid Ads
$150*40=$6,000 for winners
$530*5=$2,650 $530*5=$2,650

10. 10
Merci!