Blogging for Business Presentation What you'll learn: - Why should your company have a business blog? - Content Curation: What should you blog about? - Keywords are important! - Back Links - Promotion and Marketing - Engage Customers and Fans - Dos & Don’ts - Company Blog Action Plan - How to repurpose your blog content - Brainstorming Blog Topics

1. Blogging for Business 101
Why blogging is a must for business and how to
set up a business blog that rocks!
by
Maria Haase, MBA
Senior Social Media Strategist
at
Jupiter Labs

2. What you'll learn today:
- Why should your company have a business blog?
- Content Curation: What should you blog about?
- Keywords are important!
- Back Links
- Promotion and Marketing
- Engage Customers and Fans
- Dos & Don’ts
- Company Blog Action Plan
- How to repurpose your blog content
- Brainstorming Blog Topics

3. Why your company should have
a business blog!
- 67% more leads/month for companies that blog regularly
- More visibility for your company
- Creates a trust relationship with audience
- Essential for Social Media Network cross-promotion
- Creates a community and encourages audience to connect
with your company
- Adds new content to your website (SEO)

4. What should your company
blog about?
- Industry information (inventions, Trade Shows, etc.)
- Company news & FAQs
- Good Causes, Social Action & Involvement
- Relevant Information for your customers
- New products/services
- Awards/achievements
- Tutorials/White papers
- Promotions/Contests
- How To Articles

5. Keywords
- Learn how to optimize your blog posts for keywords!
- Use “long-tail keyword phrases” not just one word (for
example: “cheap shopping in London” rather than “London”)
- Use keyword tools such as Google Keyword Planner for
Keyword suggestions
- Don't overstuff your text with keywords. Remember, you are
writing for people, not search engines!

6. Links and Back Links
- Keep people on your site: Interlink related blog posts
- Link to outside sources (but let it open in a new window!)
- Provide great content to generate back links
- Write guest blog posts/sponsored articles on related blogs,
industry news sites
- Offer bloggers incentive to write a review about your
product/service
- Ping other blogs, when you link to them

7. Blog Promotion & Marketing
- Use Social Media Networks to promote your blog
- Write guest blog posts
- Mention your company blog in newsletters
- Include the url in your email signature, website, traditional
Marketing material
- Write a press release about your new company blog
- Give people a reason to come to your blog

8. Engage Your Audience
- Create compelling content that engages readers to leave
comments
- Ask for it! Don’t be too shy to ask for feedback and include a
call of action to invite readers to engage
- When you reach critical mass, create contests to make your
readers contribute to your platform
- Respond to comments
- Controversial content can create a buzz, but could also hurt
your reputation!

9. Engage your Audience
- Write with your Target Market in mind
- What problems do they have and how can your
product/service help them?
- Showcase others, for example make a case study with one of
your clients (ask permission)
- Don't include everything in your article and let your readers
fill in the blanks
“Content is King, but Engagement is Queen and she
rules the house!” Mari Smith

10. Dos and Don'ts
Dos in Business Blogging
- Provide relevant information
- Be recognizable
- Produce quality content
- Be interesting
- Segment and target your
audience
- Be responsive and accept
feedback
- Use a self-hosted blog
Don'ts in Business Blogging
- Pushy selling
- Over promoting
- Censoring (it's ok to set up
general rules for commenting)
- Go for scale not quality
- Spamming
- Be dishonest

11. Business Blog Action Plan
- Buy Domain name or integrate it on your website
- Have a designated person that takes ownership of the project
- Choose template that corresponds with your website design (does not
have to be the same, but should match)
- Set up the company blog
- Set up Google Analytics
- Create compelling content
- Put the blog live as soon as possible, so search engines can index it, but
don't market it yet
- Publish an excessive amount of posts daily until you reach about 12
posts

12. Business Blog Action Plan
- Promote your business blog through other Social Media
tools, like a Facebook page, Google+ or Twitter!
- Link building to drive traffic to website
- Engage supporters (contests, applications, promotions)
- Update content regularly and stick to a schedule
- Respond to questions and feedback
- Remember to include visuals like pictures, infographics or
videos that people can share and engage with

13. Business Blog Action Plan
● Promote and market your blog
– Write a press release
– Include your blog url in all Online and offline
Marketing materials
– Write an Email Newsletter to your existing
customers, clients, suppliers and other contacts
● Measure your success
● Repeat what works
● Read more on
How To Start Your Business Blog

14. How to repurpose your
blog content
● Create PDFs and upload them to
Slideshare.net
● Create eBooks by combining several blog posts
and use them to build your mailing list, sell on
Amazon, free giveaway with your product
● Create link posts like “5 most popular posts on
xxx”
● Use excerpts as Social Media Content

15. Any Questions?
If you have any questions about blogging for business,
feel free to contact me I'd love to hear from you!
Oh an of course, please refer to the Jupiter Lab's Blog
for more Social Media Tips and Tricks!
If you like this presentation, please share it with your
network and friends on Facebook or Twitter!

16. Blog Topic Brainstorming
Who wants to share their
business idea and let us come
up with 5 Blog post topics that
you could write for your
business blog?