This document provides tips for using WhatsApp and email to promote an eclinic. It recommends using WhatsApp for customer support and marketing because people are more likely to respond to personal messages over WhatsApp than phone calls. It suggests creating WhatsApp groups for clients to discuss health topics. For email, it advises creating a professional email address, customizing email signatures with contact details, and reconnecting with past clients about the new eclinic.
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How to use whatsapp & email for eclinic
1. How To Use Whatsapp & Email for
Eclinic Promotion?
2. Why Whatsapp?
• Almost everyone uses it & does not require
any training.
• You don’t need to explicitly ask the client to
check Whatsapp as everyone almost use it on
daily basis.
3. Whatsapp- additional tool to connect
with your clients
• If you do your follow ups on WhatsApp instead of
direct phone calls, you will get 40% more response.
• No one appreciate phone calls from unknown
numbers! Dropping a message over whatsapp can help.
• People are more likely to response to personal
message.
• It gives opportunity to be little informal.
4. Whatsapp for Customer Support
• Your clients would always prefer to send you a
message over WhatsApp rather than calling a
customer care number.
• Even if you are busy, clients can drop you a
message & other way round.
5. Whatsapp for Marketing & Promotion-
Individual Message
You can use whatsapp to send:
• Images- Earlier Clients Reviews, Before after
Images for weight loss plans, Pictorial diet plan
etc.
• Audio- Health tips, diet plans etc
• Video- Your prerecorded health videos, exercises
• Message- Health tips, informative material
6. Create Whatsapp Group
• You can also create groups
for potential & paid clients.
• Discuss commonly asked
questions, latest researches,
tips etc.
• Likeminded people can
interact and discuss here.
• Diseased wise groups can
also be created
• For ex- Weight loss,
Diabetes, Heart Disease etc.
7. Profile Photo- A great tool for
promotion
• If you are using it for business promotion, you
must keep it professional whenever possible
• Update photo as per your profession, at your
workplace, clinic etc. to build trust.
• You can also keep your logo as your display
picture
8. How To Use Emails For Eclinic
Promotion
Create Email id which contains your brand name
for
• Example:
shweta@justforhearts.org/shweta.eclinic@gm
ail.com/ Shweta_diet@gmail.com
9. Modify Email Signature
• Email signature should contain all your details like
Name, qualification, working at, location, contact
number, eclinic profile link and social media links.
• Example:
Ms. Shweta Kate
Dietitian, Certified Diabetes Educator
PG (Nutrition & Dietetics, CDE)
Just for Hearts, Baner, Pune
9766693282
Visit My Eclinic- http://www.justforhearts.org/experts/ms-
shweta-kate/
10. Reconnect with old clients
1. Prepare a list of all email ids of your old client
database
2. Start sending emails about launching of your
eclinic
3. Ask about their current health status
4. Give them option to have a follow up
consultation with you online
11. Need Help further help for Eclinic ?
Contact us on info@justforhearts.org or Call
1800-233-3337 9AM- 7PM IST