Social media can play a BIG role in fundraising – beyond simply asking for donations. This presentation explored how charities of all shapes and sizes can use social media to reach more people, inspire more action and raise more money. It explained how social media can play a key role in each stage of the fundraising process, from the identification and cultivation of new supporters to solicitation and acknowledgment.
2. WHAT
I’LL
COVER
-‐ Identifying
your
audience
on
social
media
-‐ Building your
audience
and
growing
your
community
-‐ Engaging with
your
audience
-‐ Making
your
ask – whether
it’s
for
donations
or
to
fundraise
-‐ Acknowledging your
audience
and
making
them
feel
valued
-‐ Top
tips
to
help
you
create
content
for
social
9. IDENTIFY YOUR
AUDIENCE
WHO
ARE
YOUR
EXISTING
AUDIENCE?
WHO
ARE
THE
INFLUENCERS
YOU
SHOULD
BE
TURNING
INTO
ADVOCATES?
WHO
ELSE
COULD
YOU
BE
TALKING
TO?
20. ENGAGE:
SOCIAL
CAMPAIGN
Who
inspires
you?
Who
keeps
you
going
when
the
training
gets
tough?
Who
inspires
you?
Who
keeps
you
going
when
the
training
gets
tough?
21. MAKING
YOUR
ASK
WHEN
TO
MAKE
YOUR
ASK
HOW
TO
MAKE
YOUR
ASK
CREATING
A
FEELING
OF
COMMUNITY
22. KEEP
ASKS
TO
A
MINIMUM
Keep
asks to a
minimum
Focus on
engaging
content and
making your
supporters feel
valued
23. MAKE
THEM
VARIED
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UP
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31. TOP
TIPS
FOR
CREATING
CONTENT
PUTTING
TOGETHER
A
POST
CREATING
CONTENT
FOR
DIFFERENT
CHANNEL
WHAT’S
NEW
FOR
SOCIAL
CONENT
32. -‐ HOW
DOES
IT
APPEAR
IN
FEED
ON
MOBILE?
-‐ KEEP
COPY
SHORT
–
WHERE
ARE
YOU
CTAS?
-‐ USE
IMAGERY
80%
of
internet
users
own
a
smartphone*
*Source:
Global
WebIndex
OPTIMISE
FOR
MOBILE
33. KEEP
COPY
SHORT
Tweets
see
17%
higher
engagement
rate
if
they
are
shorter
than
100
characters.
The
ideal
length
for
tweets
is
between
71
&
100
characters.
For
Facebook,
the
ideal
is
40
characters.
These
posts
have
86%
more
engagement
compared
to
longer
posts.*
*Source:
Buffer
34. EXPERIMENT
WITH
VIDEO
ICE
BUCKET
CHALLENGE
STATS
17
MILLION
VIDEOS
10
BILLION
VIEWS
400
MILLION
PEOPLE