This presentation covers the fundamentals of text giving fundraising, how it can help charities raise more money and includes a case study from Acorns Hospice. Content: Text fundraising - why bother? How to get started How to get your free JustTextGiving code How to promote it to your supporters Examples of how to raise money via text donations How your supporters can do it too Acorns Hospice case study Presentation by Sally Chambers, JustGiving and Dawn Curnyn, Acorns Hospice Presentation by Sally Chambers, JustGiving

1. IoF Technology conference
Case Study: Acorns in partnership with Aston Villa -
mobile fundraising campaign
Dawn Curnyn Sally Chambers
dawn.curnyn@acorns.org.uk sally@justgiving.com
@acornshospice @salleeann
www.acorns.org.uk www.justgiving.com/charities

2. What we’re going to cover today
1. Text fundraising – why bother?
2. How to get started?
3. How to get your free JustTextGiving code
4. How to promote it to your supporters
5. Examples of how to raise money via text donations
6. How your supporters can do it too
7. Acorns case sudy

3. Text fundraising – why bother?

4. www.flickr.com/photos/jamescridland/613445810/
REACH: You’ll be where the people are
 50 million people in the UK could give to your charity on their mobile phones
 90% of UK adults use a mobile phone everyday
 An even distribution across age (until 65) and social class

5. “I feel quite cool doing it as
an older person, it’s quite
trendy!”
“It is so easy and quick. It
is probably the fastest and
the easiest way.”
“Your phone is just there
when they ask for a
donation. I do it because I
want to and I don’t forget
“You’re not disclosing your
bank details… so it feels
quite safe. The safest way
probably!”
If you want the voice of the people, ask for the people...

6. www.flickr.com/photos/doug88888/4612035503/
INCOME: You’ll raise more money
 Unlike cash people can be automatically prompted to add Gift Aid
 Changing lifestyle habits – people carry less cash, but always have their phone
 Recent research – 60% say giving by text is their favourite way of giving
 Regular text giving has potential to reduce attrition rates ass. with direct debit

7. Resources worth checking out
1. Research findings – Charitable donations by premium-rate
2. Fundraising and mobile, (Helen Pattison, UNICEF)
3. How to maximise text donations
4. Ordering your free JustTextGiving marketing materials
5. Any time, any place, anywhere – mobile, the Martini channel
6. How can charities use mobile

8. What is JustTextGiving by Vodafone?How to get started?
 Choose the right service for you that aligns with your objectives
 If it’s your first campaign, JustTextGiving by Vodafone is a risk-free option
 It's free for you to use
 It's free for your supporters
 And you get 100% of every donation

9. How to get your free JustTextGiving code
Once you’ve registered, you can:
SWIM 13
SWIM13
£1
70070

10.  They see your charity’s unique six-digit
code on an advert, poster or banner
 They send a text that includes your
charity’s code and an amount
(for example, SWIM13 £10) to 70070
 They’ll then receive a thank you
message and a link to an online form
 Here they can confirm whether or not
they’re a UK tax payer
 That way, your charity benefits from an
extra 25% through Gift Aid
How it works for donors

11. How to promote it to your supporters
 Once registered you can order free posters,
stickers and a banner
 They display your charity's code so you can
promote it easily to your supporters

12. Which is clearer for a Father’s Day campaign?
Text DADS13 £1, £2, £3, £4, £5 or £10
to 70070
Donate £5
Text DADS135 to 70070
 Decide the amount you think
people will give e.g. £1, £2,
£5 or even £10
 Promote just that value =
less confusion and a more
decisive CTA (call to action)

13. Top tips when promoting a text code
http://finneganbaron.blogspot.co.uk/2010/10/great-apple-taste-test.html
And test, test, test!

14. Outdoor events work well
These days people carry less cash, but
they always have their mobile phone!
How about...
 Bag packing in supermarkets
 Sunday congregations
 Cake bake sales
 If you’re hosting a formal dinner, why
not make your text code a table
feature?
 You could hand out flyers at a live gig
 Decorate bunting and balloons at your
local fete
 Put you text code on the tickets for
your comedy night

16. http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/
Dogs Trust raises £1500 in two days on Facebook
 One quiet Friday + didn’t have anything scheduled
 A simple ask that they dubbed FUNdraising Friday
 Started with a Facebook post explaining that if each
of their 200,000+ fans donated £2 they could make
nearly half a million pounds
 So much positive feedback that they extended it to
Saturday and early Sunday, renaming it FUNdraising
Weekend!

17. Your supporters can do it too
www.justgiving.com/Claire-Lomas
Your supporters can do it too

18. How your fundraisers can use JustTextGiving
 If JustGiving is right for your charity, then
your supporters can also raise money
with JustTextGiving
 They’ll get one free with their fundraising
page
 You can share our tips + resources to
help them along...
Shh you can use some of these even if you’re
not registered with JustGiving ;)
• Here’s a poster they can
personalise
• And some top tips on our
support hub

20. Take Acorns/AVFC Partnership +

21. Registered charity no. 700859
Registered charity no. 700859
http://blog.justgiving.com/community/half-time-fundraising/

22. Result(s)!

23. Registered charity no. 700859
Registered charity no. 700859
Dawn.curnyn@acorns.org.uk

24. Registered charity no. 700859
Registered charity no. 700859
THANK YOU
Dawn Curnyn Sally Chambers
Digital marketing manager Head of charity marketing
dawn.curnyn@acorns.org.uk sally@justgiving.com
via twitter @acornshospice @salleeann
www.acorns.org.uk www.justgiving.com/charities