1. What’s next for events?
Charles Wells
CMO @JustGiving
Event fundraising seminar, 22nd October 2013

2. What we’ll cover
• Some good news!
• Which events?
• How to get the most from your events?

3. Good news!

4. EVENT FUNDRAISING IS GROWING
8%
growth in
participation in event
fundraising

5. But there are 2 key challenges
1. Recruitment
2. Effective fundraising

6. Which events?

7. Which experiences?

8. 1. Heroes
2. Unique experiences

9. 1. Heroes
Invest in events where people can emulate their heroes
2. Unique experiences

10. THE TEAM
GB EFFECT
15%
increase in
British Triathlon
memberships
1.9m
now cycle every week

11. EMULATING HEROES
21%
growth in triathlon
fundraising
£740
page average
www.flickr.com/photos/chough11/7734044948

12. Emulating heroes
30%
growth in cycling
fundraising
£610
page average
www.flickr.com/photos/23913935@N07/7818006836/

13. 1. Heroes
2. Unique experiences
Create events that offer a unique experience

15. THE RISE OF THE MOB™
66%
aged 35 and under
67%
first time fundraisers

16. OTHERWISE KNOWN AS
SUPER SOCIALS
668
friends on Facebook –
four times more than
the UK average

17. CURATING
THEIR ONLINE ‘ME’
23,000
people were tweeting

18. How do you get the
most from your
events?

19. 1. Supporter networks
2. Sharing technology
3. Mobile fundraising

20. 1. Supporter networks
2. Sharing technology
3. Mobile fundraising

21. Online event
participants reach
INFECTIOUS
FUNDRAISING
500
people through
social media

22. Harness the network effect of your fundraisers
900
fundraisers
taking part in
an event
40%
inspired friends
and family to
take part
51%
chose to
fundraise for the
same charity

23. 1. Supporter networks
2. Sharing technology
3. Mobile fundraising

24. Easy to connect

25. Make it easy to share

26. 1. Supporter networks
2. Sharing technology
3. Mobile fundraising

27. Facebook’s (mobile) user stats
May 2013

28. The rise of mobile
Percentage of mobile &
tablet visits to JustGiving

29. Easy registration and giving

30. Ok, so let’s sum up

31. Event based
fundraising is in
healthy growth

32. Which experiences
not which events

33. 1. Heroes
Invest in events where people can emulate their heroes
2. Unique experiences
Create events that offer a unique experience

34. How do you get the
most from your
events?

35. 1. Supporter networks
2. Sharing technology
3. Mobile fundraising

36. Thanks!
@justgiving
Find out more:
justgiving.com/eventfundraisingmonitor
justgiving.com/activeworks