Guerlain "La Petite Robe Noir" PR-Book 2015

2. “In its way, a perfume is an invisible dress, playing
on us dressing ourselves to reveal our personalities.”
Thierry Wasser, Guerlain’s Perfumer

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Her many faces make her unique.
Endowed with a personality steeped in endless charm.
And never short on ideas to seduce, dazzle and attract more
than ever, La Petite Robe Noire has an exquisite surprise
in store for us.

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Discreetly insolent and wonderfully sassy,
she continuously reinvents herself
to express every facet of femininity.
Poetic and enchanting, she transforms
once again to enchant us in a brand-new
film and make a statement in
an unprecedented olfactory variation.

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Breathe her in with delight.
She takes off with a fresh burst of lemon, bergamot and
Sicilian mandarin essence, splashed with a shower of green
notes.
Then, the flowers take centre stage. Roses, as always: Turkish
rose absolute and Bulgarian rose essence, but bathed in dew
and expressed in all the evanescent subtlety of their petals.
They are refreshed by an armful of freesia, caressed by the
sensuality of velvety apricot and dazzled by the brilliance of
sunny notes, a subtle blend of sambac jasmine and irresistible
swirls of scent enhanced by skin warmed by the most radiant
star of them all.
La Petite Robe Noire Eau Fraîche shows off a completely different side.
Deliciously sparkling, joyfully magical, irresistibly light and radiant.
The indispensable gourmet touch?
Pistachio works its magic, exalted. Composed of bitter
almond and tonka bean, this delicious note is immediately
familiar, a House signature.
White musks and a very sweet patchouli wrap all of the
ingredients in a silky halo of exhilarating discretion and
rare elegance. They give La Petite Robe Noire Eau Fraîche
an unforgettable trail.
Her trail?
The revelation of an infinitely explosive eau fraîche, embroidered with petals and trimmed with an indulgent
pistachio note. Remarkably inspired, Thierry Wasser, her fervent admirer and faithful Pygmalion, offers her
a final tailor-made dress. She is now adorned with a Green Floral, a symphony illuminated by the poetry
of spring flowers.

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She slips into a new Petal Dress and struts down
the runway in a delicate green case.
Her dream figure is emphasised in an original
design. Sketched in black ink, she wears a
Petal Dress with a plunging neckline, elevated
by the transparency of pistachio lacquered
glass. In this smiling shade, the unbeatable
La Petite Robe Noire bottle — immediately
recognisable with its rounded shoulders
and heart-shaped stopper — portrays all the
freshness of this new expression.

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Every birth is an event to celebrate.
Kuntzel+Deygas dedicate an original
film to this new La Petite Robe Noire.
Combining real and animated
images, the artists happily return
to the world of La Petite Robe Noire.
With their four hands, they unite
their skills to transport her to an
enchanted Parisian garden.
Here is a preview that reveals the very
essence of their playful synopsis.
SKETCHES AND WORK IN PROGRESS
by

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“You will follow a story in two parts: ‘the birth of La Petite Robe
Noire in her white paper world’, followed by
‘the creation of the new Petal Dress in its fantastic atelier’!”

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"

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La Petite Robe Noire

11. With La Petite Robe Noire, Guerlain transports
the couture fantasy into the world of scent.
The story has new chapters and so does the collection.
The Perfumed Couture House at 68 Champs-Elysées now
offers four different models of very distinctive dresses.
So many olfactory looks expressed with each unique
composition and composed in a tailor-made style.

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My Original Dress
Eau de Parfum
A timeless, incredibly chic and infinitely sexy model.
The original fragrance is the indispensable Fruity Floral.
Rose and cherry notes are blended with the most
beautiful black notes in perfumery—black tea, tonka
bean and patchouli—to charm the most seductive men.
The star in the cherry pink entryway:

13. My Cocktail Dress
Eau de Toilette
A light bustier dress. Twirling and playful, it is the belle
of the ball: a Fresh Floral with unbelievable charm,
illuminated by rose and citrus fruits, which are mellowed
by the soft white musks.
On the top floor, tinted delicate pink:

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In the window, in her intense pink showcase:
This ultra-glam long slit dress fascinates with its Woody Floral
accord. Trimmed with raspberry and topstitched with patchouli,
this pure flirt makes all hearts beat wildly.
My Couture Dress
Eau de Parfum Couture

15. On the grehe green terrace rooftop:
My Petal Dress
Eau Fraîche
Magical and embroidered with scented
petals... It’s impossible to forget its explosive
Green Floral trail, spontaneously sewn
with pistachio and mandarin, as evanescent
as rose and freesia petals.

18. Printed in France
Guerlain International Press and Public Relations Department
125, rue du Président Wilson - F-92300 Levallois Perret
Tel. +33 (0)1 41 27 31 00 - Fax. +33 (0)1 41 27 32 99 - 2014