From the University of Central Florida's Ad Club: Come hear from advertising guru Justice Mitchell. Justice will help you figure out your place in the dynamic advertising marketplace. He'll share firsthand insight into the roles and personalities of both traditional and in-house agencies--and where the digital world is going.

1. A Snapshot On Modern Advertising
˙© 2015 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918 . justice@bigblockstudios.com . @justicemitchell - Twitter/Skype

3. I’ve been working in advertising and integrated marketing for over 20 years. I am the proud father of a seven-year-old daughter name
“Sydney.” I feel I am as much a student of what I do as I am an educator. I am a part-time blogger. I believe an essential part of advertisin
s being constantly humbled by people better than you. I was bullied as a kid. I have far more people in my social graph that I don’t kno
then I do know. I believe mentoring is as important a part of your career as being paid for it. The Punisher is my favorite comic book hero
used to like “art house” cinema but now detest the people that go to them and find them to be douche bags. I have four cats. I’m a pa
time photograper. I’m a full-time overly sensitive worrywart. My first job when I got to Orlando was working for Subway sandwiches as
“sandwich artist.” I am a recovering alcoholic. I am a keynote speaker. I am obsessed with trends, things that are perceived as cool an
cultural shifts. I have ADHD. I am a Florida native but prefer to be known as raised in Colorado. I am a creative director by trade, howeve
often fall back into studio design due to control issues. I like digital advertising more than traditional advertising. I’m never satisfied wi
any creative execution. Next year I will have had a personal brand for half of my career. I enjoy learning from people and educating them
have been married for over 13 years. I have an affinity for the following brands: Apple, Acura and Costa sunglasses. I’m constantly in
state of FOMO. I love mobile applications. This entire paragraph was written with a “speech to text application.” I am obsessed wi
technology. I’m a season ticket holder to the Orlando City Soccer Club. I prefer charcoal over gas. I think in advertising it is just a
mportant to have personal rapport with your client as great creative. I am obsessed with logos and iconography. I love to fish. I lov
package design, especially wine labels. Both my mother and my father went to Ringling School of Art and Design. I did not set out to hav
a career in advertising. My mind never stops running. I like fashion, but I do not wear fashionable clothes. I am a raging extrovert. I’
afraid of sharks. I have a black cat that pees a lot. I spy on my neighbors. I am always working to be a better listener. I believe much a
Hi.

4. BIGBLOCKSTUDIOS COM

5. Previous Lovers

6. Modern Advertising Careers: Perception vs. Reality
Meeting #1

7. Global Agencies Perception
BIG CITY
SEXY CLIENTS
AWARDS

8. Global Agencies Reality
HUGE STAFF
LONG HOURS
REPLACEABLE

9. Mid-Level Agencies Perception
CLIENT DIVERSITY
CREATIVE PROJECTS
ADVANCEMENT

10. Mid-Level Agencies Reality
ONE OR TWO CLIENTS
LONG HOURS
REPLACEABLE

11. Small Agencies Perception
CONTRIBUTION
VERSATILITY
RECOGNIZED

12. Small Agencies Reality
MANY HATS
LONG HOURS
TIME MANAGEMENT

13. In-House Marketing Perception
FOCUS
CHANGE
GROW

14. In-House Marketing Reality
FIX, FIX, FIX
MAINTAIN
RINSE & REPEAT
OR …
YOU’RE THE 1ST!

15. HUNT, KILL & BILL.

16. DATA &
OPTIMIZATION
STRATEGY
CONTENT
INBOUND
CAMPAIGNS
CREATIVE
INNOVATION
CREATION
DEPLOY
BIG BLOCK
STUDIOS
CLIENT ONE CONTACT = ZERO CONFUSION
Macro (Virtual) Agency

17. Macro (Virtual) Agency Perception
IDEA BUILDERS
DIVERSE PROJECTS
GREAT VENDORS

18. Macro (Virtual) Agency Reality
YOU = CONTACT
JUGGLE VENDORS
HUNT, KILL & BILL
THE BID NAZI

19. Freelancer Perception
YOU’RE THE BOSS
INTERESTING WORK
FLEXIBILITY

20. Freelancer Reality
CLIENTS RULE
ON CALL 24/7
HUNT
KILL
BILL
& PRAY.

21. Periodic Table of Work
Meeting #2

23. The New Landscape
PAID: MEDIA
EARNED: MEDIA
SOCIAL
OWNED: MEDAI / IP
ACTIONABLE NTELLIGENCE
ADVERTISING
Online
Traditional
Endorsements
Programmatic
In-&-Out Bound
CONTENT
UGC
Created
Curated
Location-Based
Ranks & Reviews
IRT Streaming
Automated
INFLUENCER
Celebrities
Thought-leaders
Recruiters
Retainers
PARTNERSHIPS
Co-Branding
White Labeling
In-Content
INTELLIGENCE
Testing
Polling
Persona
Demo/Psychographics
Monitoring
Optimization
Behaviors
PROPERTIES
Content: Blogs
Websites
Data & Lists
Mobile/Tablet
Applications
Product
Email
Code
Servicess
CHANNELS
Facebook
Twitter
YouTube
LinkedIn
Instagram
Streaming
etc.
COMMUNITY
Crowd-sourcing
Subscribers
Forums
Groups
Boards
Chats
Messaging
AFFILIATES
Partnerships
Ambassadors
Outreach Programs
Celebrity
CONTENT

24. B2C

25. B2B

26. B2E

27. B2G

28. EDUConsumer Business

29. C2C

30. C2B

31. commoditization

32. R

33. NBD

34. Creating Key Differentiators
Meeting #3

35. Personal Branding Build
BLOG
PORTFOLIO
THOUGHT LEADER
SOCIAL

36. Educate & Experiment Learn
READ & FOLLOW
ONLINE EDU
COMMUNITIES
TEST APPS
ASK QUESTIONS

37. Network Connect
FOLLOW
SUBSCRIBE
MEET N’ GREET
SEEK MENTORSHIP
PARTICIPATE
ASK

38. Touch
EMAIL
RESPOND
FOLLOW-UP
CONGRATULATE
Maintenance

39. Watch
CLIENTS
COMPETITORS
CLIENT INDUSTRY
ECONOMY
Monitor & Listen

40. Plan Ahead
UPDATE
REPUTATION
KEEP CURRENT
OPENINGS
CLOSINGS
RUMORS
Preparation

41. Modern Advertising
Meeting #4

43. Traditional

44. Traditional
Television Outdoor Transportation
Print / Newspaper /
Magazines DM PR Radio
Trade Phone Display Postal Endorsement In-Content Guerrilla

45. Inbound

46. Inbound
Websites / Landing Pages Email / Direct Outreach Press Releases Communities Education News / Media
Influencers SEO / SEM / Search Mobile / Wearable Optimization Native / In-Content Media Programmatic

47. Data

48. Data
Surveys Campaign/Media Testing Closed Groups IP Programs R&Rs Demo / Persona Media Follow-Up
Prototyping Analysis Lifecycle Monitoring / Reporting Calendars Approval Systems Feedback

49. Content

50. Content
Messaging Guerrilla Swag RT Video RT Graphics Webinars Polling
Apps IRT Chats / Blabs Streaming / Casting Live Activation/Tours Street Teams UGC Webisodic

51. Coming Soon.
…There Will Still Be Meetings

52. Experiential

53. Emersive

54. Emotionally Driven
Fear
Good
Political Correctness
Change
Sex
Anti –
Humor
What if?
Family
Shame
Confusion
Help
Rumor
Loss
Opinion

55. Cats. Lots of fucking cats.

56. Q/A

57. 407.929.8918
justice@bigblockstudios.com
Twitter / Skype / Instagram: justicemitchell
…
Big Block EDU on BLAB
2:00PM EST Thursday’s
Subscribe at: blab.im/JusticeMitchell
˙© 2015 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918
JusticeMitchell.com BigBlockStudios.com