Here's a quick story to get you moving on your podcast. We begin QueensCast.com as an idea of helping more people connect to Women's Soccer — from there it was just blood, sweat and tears.

1. PRIMETIME PODCASTING
MAKING PODCASTING PART OF YOUR MARKETING ARSENAL
˙© 2017 . All Rights Reserved, Big Block Studios, Inc. . bigblockstudios.com . 407-929-8918

2. • Introduction
• Assumptions
Chapter 1: Seeds
Chapter 2: Brand
• Brand Breakdown
• Sub Branding
• Look
Chapter 3: Yapper
Chapter 4: Gear
• Options
Chapter 5: Shit
Chapter 6: Megaphone
Chapter 7: Benjamins
Chapter 8: $tuffing
• Recos
Agenda

3. Assumptions

4. Assumptions

5. Seeds

6. The Podcast Seed

7. The Podcast Seed
EDUCATE
FANDOM
STORY
OPINION
TOPICAL

8. Brand

9. The following elements make up the core pillars of that DNA:
• Brand Essence: The culmination and sum of a consumer’s opinion of your company.
• Self-Expression: How a brand is portrayed visually, culturally and competitively. This expression
often shares consistency with the primary brand to provide some flexibility in campaigns, alternate
products and sub-brands.
• Brand Promise: A commitment made to consumers and representatives of the brand. It is shaped
by a range of factors including values, character and consistency.
• Brand Voice and Size: Voice is the emotional and implied quality exhibited within a brand’s
framework and activities. Size is the depiction of power in terms of penetration and density within
that voice.
• Brand Touch-points: The physical and digital locations that reinforce the brand essence,
preeminence and positioning.
• Exclusivity: A mindset constructed by the brand to express a level of quality, service, aptitude,
accessibility, and commitment to a relationship.
Brand Breakdown

10. Brand Mapping
PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online
Traditional
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming / Casting
Ranks / Reviews
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
INTELLIGENCE
Testing
Support
Forecasting
Prototyping
Monitoring
Optimization
Analysis
Crisis
PROPERTIES
Content: Blogs
Websites
Data & Lists
Mobile/Tablet
Applicational
Product
Email
CHANNELS
Facebook
Twitter
YouTube
LinkedIn
Google+
Instagram
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
AFFILIATES
Relationships
Ambassadors
Brand-jacking

11. Sub-brand Considerations
MAIN
EngageSMEContentProducts
Sub Branding 2.0
Ecosystem
Sub
Brand

12. The Look

13. The Look

14. Yapper

15. Language
Women Youth Soccer NWSL Orlando
Lasik Fun Cool Orlando Pride Conversational
Supported Familiarity Educational Family Charitable
Positive Fans for Fans A Manual Scores Eyesight
Community Positive Helpful LGBTQ USWNT

16. Voice

17. Voice: QueensCast
PRO TEAM 101 & 202 FAN FOR FANS

18. Gear

19. • Microphone(s)
• Headphones.
• A recorder.
• A mixer.
• An audio processor.
Gear

20. Gear
Free $100
…or Audacity (free)

21. Gear
$20,000

22. Gear: Research
STAGE 1 STAGE 2 STAGE 3
$50 $500 $1000+

23. Shit

24. • The show open
• Scripting
• A year of content (52 shows)
• Hosting your podcast
• Connecting to all the podcast channels
• Gain audience
• Competitors
• Networking
• Figuring out a business model for your
content
• Building relationships with competitors
• Reviews & ratings
• To stream or not to stream!
• Monetizing
• Living your brand (IRL)
• Extending your shows with social
• Motivating talent
• Creative block
• Content publishing calendar
• Making nice with fans, followers and
possible partners
• Mobile gear
• Live events
• Swag
• Stalkers, trolls and
• “WTF do you do with your life – fact
checkers”
• Growing pains
• Reskinning your look and feel
• Asking vs. telling
• Audience loyalty
• “Drill Teams”
• Personality conflicts
All the other shit no one tells you about

25. Megaphone

27. Your Footprint
Social Hosting
Intelligence
Content

28. Before & After
SHOWLEAD UP LEAD UP LEAD UP POST SHOW POST SHOW POST SHOW
DAY DAY DAY DAY DAY DAY

29. Content Calendar

30. Benjamins

31. Media Kit

32. Podcasting Monetization
SAMPLE

33. • Orlando Locals
• Orlando Pride Fans (season ticket holders)
• Orlando City SC Fans (season ticket holders)
• Millennials
• Hispanic/Latino
• Families with Youth Soccer Involvement
• Mothers and “Heads of Household”
• Family friendly entertainment
• LGBTQ friendly
• Enthusiasts
Reach

34. • Established podcast with over 40 original shows
• Weekly shows* during season
• Bi-Weekly shows off season
• Same-day news coverage of the Orlando Pride
• Daily content programming
• Complete coverage of the 2016 inaugural season
• Exclusive content, Interviews & Reviews
• Weekly Facebook LIVE content
• Ongoing seasonal contests & giveaways
• Original photos, video and content authors
• Central Florida Youth Soccer coverage
• UCF Women’s College Soccer coverage
• Daily Social media: Facebook, Twitter & Instagram
• Weekly emails
Content

35. Hyper-local metrics:
• Averages over 10000** views month
• 60% Mobile viewership
• Extremely low bounce rate
• High dwell time of 3-5 pages per visitor
• 60% retention rate on return visitors
• Very high brand loyalty
• Family friendly (no profanity)
• Distribution of free swag at live events
• The propensity of our content is positive
• We avoid negative and directed media
We invest and advertise ourselves:
• Queenscast media placement on
• OrlandoCitySC.com
• Ongoing internal SEO
• Google Ad Words
Why Queenscast?

36. Online Marketing?
Google AdSense AdButler

37. Ad Placement

38. • Email
• Banners (stick with IAB standards)
• Social media post from QC
• Article ad
• bannerSponsored calendar event
• Footer banner
• Sponsor banner
• Sponsored “Native” Post
• Top Ten post presenter
• Column ads
• End-show (client submitted) audio ad
• Mid-show (client submitted) audio ad
• “in-show” spot“Brought to you by” spot(s)
• Billboard sponsor
and more … also use “bundles” to incentivize potential new business that’s on the fence
Monetization Types

39. $tuffing

40. Stuffing
OPEN CLOSEBLOCK BLOCK BLOCK BLOCK BLOCK BLOCK BLOCK BLOCK BLOCK

41. Stuffing: QueensCast
OPEN CLOSEGREET POST SHOW NEWS NEWS OPINION UPCOMING CALENDAR CTAs
HIGHLIGHT / INTERVIEW

42. Recos

43. Recommendations
PODCAST HOST PODCAST SUBMISSION SITES

44. Q/A, Google It or RFTB

45. Big Block Studios Inc.* is:
Justice Mitchell
407.929.8918
justice@bigblockstudios.com
Justina Pratt
justina@bigblockstudios.com
˙© 2017 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918 . *Bonded & Insured