1. Marketing mix video
In this file, we share with you all information that related to marketing
mix video such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
The Internet has changed industrial marketing forever. Now your
company can produce videos directed at your industrial customers, post
them to your website and use them in your marketing. Industrial
marketing with videos can be an extremely powerful tool to
communicate with your prospective customers. Where do these videos
fit in with your overall industrial marketing strategy?
Showcase How You Help Your Customers Grow
One of the best ways to use video in your industrial marketing is to tell a
story. In this story, your company is the hero who saves the day and
helps your customer’s business move forward.
Where does video fit in the industrial marketing mix?
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2. The Internet has changed industrial marketing forever. Now your
company can produce videos directed at your industrial customers, post
them to your website and use them in your marketing. Industrial
marketing with videos can be an extremely powerful tool to
communicate with your prospective customers. Where do these videos
fit in with your overall industrial marketing strategy?
Showcase How You Help Your Customers Grow
One of the best ways to use video in your industrial marketing is to tell a
story. In this story, your company is the hero who saves the day and
helps your customer’s business move forward.
Check out this video by Morbark, a company that manufactures heavy
machinery and other products for forestry, tree care, recycling, biomass
and other related industries. The video features the story of Morbark
customer Gaston Tree Debris Recycling. The focus is on how Morbark
partners with Gaston to continually take Gaston’s business to the next
level. At the climax of the video, Gaston shares how, at one point, they
decided to go with a cheaper competitor, but got burned because the
equipment could not get the job done.
Morbark is there to save the day for Gaston. Their equipment helps
Gaston to keep growing their business. This video showcases the
benefits of a partnership with Morbark, without making high pressure
sales pitch. The engaging and winning narrative leaves a positive
impression for prospective customers who can being to imagine
themselves in the story with Morbark as a partner to help them grow.
Product Testimonials
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3. Videos can also be used for product testimonials in industrial marketing.
A customer can share how specific products add incredible value to their
business.
Take a look at another video by Morbark; this time featuring their
customer, Solida Tree Service, giving a testimonial about Morbark
chippers. In this case, customers who may need industrial chippers and
grinders will see just how effective Morbark products are. The customer
is simply telling their story. Morbark does not need to make a high
pressure sales pitch. Instead, Morbark positions itself as a trusted adviser
and partner to its customers through these industrial marketing videos.
New Product Introduction
You can also create videos to showcase new products. You want to show
how this new product will solve problems for your customers.
A final video from Morbark shows how a new insert for their grinders
solves a problem for one of their customers. This recycling plant in
Florida had a problem with palm trees causing difficulties for their
equipment. Morbark responds to their need with a new part for their
grinders that solves this problem.
Morbark is able to demonstrate how effective their product is, how
responsive they are to their customers problems and all the benefits of
using Morbark products without sounding like a salesperson.
Industrial marketing with videos opens a whole new way to engage your
customers beyond traditional marketing and sales. These videos allow
your prospective customers to hear your message told through engaging
narratives. You position your company as a trusted expert, valuable
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4. partner and go-to problem solver. After watching videos like these
prospective customers will seek you out for help solving their own
problems.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
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5. Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
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6. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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7. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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