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The Art of
Persuasion
By Justin Conway & Amy Zhang

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Justin
Conway
Amy
Zhang

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5.Complete the Survey
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3.Be engaged
2.Ask Questions
4.Participate in the activities
1.Talk to us at any time 6.Follow up if you want to
Learn more.
OUR
EXPECTATIONS

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This is the Outline of Tonight
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The Straight Line Theory
Setting Expectations
LEARNING CIRCLE
Raise the Standards
The Perfect Sales
PitchClosing

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What is the
Straight Line
Theory ?
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He created his own penny stock broker company and trained his employees
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Created By Jordan Belfort

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“
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A complex communication system
Create Trust Create Clients for
Life
The Perfect Transitions
Ask The right Questions ?

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I don’t have
time
I don’t need
this
No I have to talk
To my parents
I am not sure
Every rejection is intended
by the sales person
Solution Solution SolutionSolution

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The Sale really
starts from the
first rejection

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The Most Important
Develop rapport/ Gather
Info/ Control the sale

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Develop rapport

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2 Ears and 1
Mouth
Gather Info

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Control the sale

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Learning
circle
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╺“Learning is the process
whereby knowledge is created
through the transformation of
experience” – David Kolb
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1. Make 3 groups
1. Each person write down 3 things they want to
do and/or should be doing but is not able to
do .
1. Share it with the group and with us.
1. come up with a solution for the other person
on how to accomplish what they
want.(examples?)
Personal reflection

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LC Reflection
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1. Make different group of 2 or 3
1. Write down 3 things about what our LC
could be or should be doing right
now but are not able to or that would
make us better.
1. Share it amongst the group and with us.
1. come up with a solution for the other
person on how to accomplish what they
want. (examples?)

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The Next Step
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“It’s about allowing people to
overcome the obstacles that are
holding them back from taking
action … “
• Solid steps and plans
• Suggestions for next year

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http://bit.ly/
vic123ideas
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Place your screenshot here
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Watch the language, and
the posture.
The perfect Sales
Pitch

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The
Closing

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The main learnings of today
What is the Straight Line Theory ?
You know more about yourself and more about what the LC
needs.
Why to raise your Standards.
How to lead a good cold call/consultation.

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Can you please fill
in this Survey?
You can find it at:
http://bit.ly/secretrain

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Thank you so much for attending
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