How to Insert your Library into the mobile sharing economy
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This document discusses how libraries can insert themselves into the mobile sharing economy by leveraging patrons and resources. It suggests building a larger book sharing model and tapping patrons to host programs and services. This would allow libraries to share connections and resources across a larger patron base. Topics covered include how ridesharing led to the sharing economy, crowd-sourcing content from patrons, and determining methods of delivery for shared resources. Examples provided include library makerspaces, tool libraries, seed libraries, and sharing excess items. The document emphasizes that trust is key to success in the sharing economy.
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How to Insert your Library into the mobile sharing economy
- 1. How to insert your library into the Mobile Sharing Economy
- 2. How to insert your library into the Mobile Sharing Economy • November 23 (12-1pm EST) • Have you found the phenomena of Uber, Air-BNB, and Lyft just amazing? • Through this session we will talk about how to build a library environment that leverages our patrons as a next level of literature. From leveraging & building a larger book sharing model to tapping into our users to host various in-house programs and services then expanding the network to allow additional libraries to leverage all the in-house developed connections to share with a larger patron base.
- 3. Agenda • Ridesharing ”The Gateway Drug” • Crowd Sourcing Content • Determining Method of Delivery • Who’s going to use it?
- 4. Ridesharing, the 'gateway drug' into the sharing economy
- 5. Ridesharing, the 'gateway drug' into the sharing economy • Why is the Sharing Economy Booming right now? • In a 2013 poll, 73% of Americans said they were dissatisfied with the economy. • More financially insecure since the 1970’s • 85% worrying how they would pay their bills • According to the APA a quarter of Americans said they don't trust the companies they work for.
- 6. Ridesharing, the 'gateway drug' into the sharing economy • A big window of opportunity for the peer-to-peer economy • New type of economy could be much more beneficial for: • part-time workers • the unemployed • stay-at-home parents • people in the midst of job transitions
- 7. Ridesharing, the 'gateway drug' into the sharing economy • Some Drivers of the Social Economy: • Increase in peer-to-peer social networks • Real-time technologies that fundamentally change the way we behave • Pressing unresolved environmental concerns • Global recession that fundamentally shocked consumer behaviors
- 8. Who has used a Share Service? Lyft, AirBnb, Uber, etc…
- 9. Ridesharing, the 'gateway drug' into the sharing economy • As a child, you were told not to speak to strangers. • As an adult, you can share almost everything with strangers • Cars • Homes • Bicycles • Movies • Music • PricewaterhouseCoopers predicts, companies involved in the sharing economy will increase global revenues from roughly $15 billion today to about $335 billion by 2025.
- 10. Ridesharing, the 'gateway drug' into the sharing economy Some examples of the sharing economy include: • Hospitality and Dining: CouchSurfing, Airbnb, Feastly, LeftoverSwap • Automotive and Transportation: RelayRides, Hitch, Uber, Lyft, Getaround, Sidecar • Retail and Consumer Goods: Neighborgoods, SnapGoods, Poshmark, Tradesy • Media and Entertainment: Amazon Family Library, Wix, Spotify, SoundCloud, Earbits
- 11. Ridesharing, the 'gateway drug' into the sharing economy • Trust • Convenience • Sense of community
- 12. Ridesharing, the 'gateway drug' into the sharing economy
- 13. Ridesharing, the 'gateway drug' into the sharing economy • Thanks to consumer willingness to try mobile apps, there are lower barriers to entry when it comes to building brands and scaling up quickly—the innovation clock is now set to fast-pace, and will get even faster as consumers become more trusting of relationships tied to social sentiment and communities of users.
- 15. Anyone participate in Kickstarter? Have a product you started? Invested in someone else’s product?
- 16. Crowd Sourcing Content Re-Assessment of Retail Space Phenomena • Physical footprint • Connecting Consumers with Empty Real Estate • AirBNB for Merchants • Pop-up Shops • Leveraging free retail space • Stores • Shelf Space • Empty floor space 1000’s of Merchants in New York & San Francisco leveraging this method.
- 17. Crowd Sourcing Content • Recession Over but values stayed • Less is More • 78% of consumers PCW surveyed • Sharing economy reduces clutter and waste • New mentality is a growing threat to retail.
- 18. Crowd Sourcing Content • Libraries have been leaders in demonstrating the value & potential for free/shared resources and spaces. • Change & Adapt to stay relevant in a sharing economy.
- 19. Crowd Sourcing Content What are the Trends? • 2014 Nielsen survey of over 30k internet users state 66% of consumers are willing to use products and services from others. • Electronic devices (28%) • Power Tools (23%) • Bicycles, Clothing, Household items, & Sports Equipment – (Are all 22%) • Cars (21%) • Camping Gear (28%) • Furniture (17%) • Homes (15%)
- 20. Crowd Sourcing Content • Sharing Economy = Generational? • Mainly Millennials • Libraries may require scope of services and program updates • Cities: • Can use this as an opportunity for ideas such as bike share programs • Libraries: • Can align themselves through repair cafes, garden sharing, work spaces
- 21. Crowd Sourcing Content • Success has a one MAJOR dependency. • TRUST!! • Trust between participants • Trust in the sharing economy • Social technologies help advance trust through: • publicly shared feedback • Reviews • Comments • Connections Whether economic necessity or a new form of community building, the sharing economy shows no signs of slowing down.
- 22. Crowd Sourcing Content Example • Washington DC Public Library’s – “Dream Lab” • Dream Lab, a co-working and collaborative workspace, supports the development of small technology business and harnesses the skills of these entrepreneurs for the benefit of the larger library community. • Leverages working space, technology tools, and business expertise. • For Individuals and groups to develop new business ventures. • The Trade-Off? • Library receives 1-hour a month in technology related programming or instruction given to its patrons. • Primary Focus is “Technology Industries” but the same principles can be expanded to other industries as well.
- 23. Crowd Sourcing Content • Crowdsourcing Materials • Tap into your patrons to share materials • Thing Dream Lab Agreement • Continue to leverage Webinar content and Partner with other regional or national libraries to share content • Get Recordings, add to your library, encourage others, and SHARE • Expand the offering of the library to leverage other shareables • Seek out donations to build the initial content of your Sharebrary • Borrow an item / donate an item program
- 24. Crowd Sourcing Content • Do you Share your stuff? - I Don’t like to Share! • Why share my stuff? • People are sharing there excess cash every day!.. • Start a Borrow / Donate to Share program • Gain access to things I don’t have by sharing things I don’t use. • Leverage successes from initial start to get funding for expansion into areas that donations aren’t fulfilling.
- 25. Crowd Sourcing Content • Several years ago, UCLA researchers did an extensive study on our accumulation of stuff by following 32 Los Angeles area families for four years. • The results: • An average of three rooms held more than 2,200 possessions • 75% of garages had nowhere to store a car • Possessions increased 30% with each new child. • Enter Yerdle, a service that helps you give and get things for free, using a simple smartphone app.
- 26. Crowd Sourcing Content • Library of Things • Sacramento Library - ”Library of Things” • http://www.saclibrary.org/Services/Library-of-Things/ • Many goods available for Check-Out • Video Games • Sewing Machines • Musical Instruments • Board Games • Crafting – (Button Maker, Laminator, Screen Printer) • Technology - (Go Pro, Projectors, Graphics Tablets) • Other good available for In-Library Use • Dero Fixit Bike Repair Station • 3D Scanner • Serger
- 27. Crowd Sourcing Content • Fairfield’s Seed to Seed Library • Sharing Seeds to Grow Gardens • Encourages borrowing and stock piling excess seeds to share. • No Financial Cost • Agreement if you borrow please share back to the library.
- 28. Determining Method of Delivery
- 29. Determining Method of Delivery • Continue with setting limits and fines • Remind of Penalties • Establish Guidelines for Proper Use
- 30. Determining Method of Delivery • Key disruptive levers that libraries should consider • Create marketplaces • Develop a mitigation strategy • Engage in sharing your own asset base • Effectively tap talent • Speak up in shaping regulatory and policy frameworks • Expand the Library brand through shared economy experiences • Never Settle for Stable
- 31. Determining Method of Delivery Template • Yes, There are risks.. But the benefits greatly outweigh. • Personal injuries • Damage to your property • Damage to your customers’ property • Theft • Nonpayment • Lawsuits
- 32. Go Share! A renewed belief in the importance of community is one of the "drivers" of the sharing economy, or collaborative consumption
Notes de l'éditeur
- Depending on who you ask, we can call it: "peer to peer sharing," "collaborative consumption,” Or even "collaborative production," We can even expand collaborative practices to include crowdfunding, microfinancing, or peer-to-peer lending.
- As a child, you were told not to speak to strangers, but as an adult, you can share almost everything with strangers: cars, homes, bicycles, movies, music, and more. It's called the sharing economy and this seemingly altruistic shift is big business. As PricewaterhouseCoopers predicts in its 2015 report, companies that adhere to the sharing economy's business model of access over ownership have the potential to increase global revenues from roughly $15 billion today to about $335 billion by 2025.
- Trust, Convenience, Sense of community are all factors in pushing adoption of the sharing economy forward.
- Price Waterhouse surveyed people about Sharing Economy
- LOOK AT THIS SLIDE
- Re-assess retail space: Thanks largely to the shifting emphasis on experience, big and small brands alike are looking for flexibility in how they reach consumers. That means rethinking the channels they use—in particular, their physical footprint. Enter Storefront, a startup that enables retailers to set up pop-up shops or sell items in boutiques. The platform connects those who have shops or empty real estate in highly trafficked areas with merchants seeking to peddle their wares—in short, it’s an Airbnb for merchants, offering the benefits of both temporariness and uniqueness. Listings include full retail stores that can be used as popup shops as well as shelf space in boutiques, and locations range from neighborhood shops to subway stops to hotels. The flexibility that Storefront offers can be a boon to brands looking to dial up their experience or pitch new products. So far, more than 1,000 merchants have used the platform to open up shop in New York and San Francisco. And for those providing the space, it’s an ancillary revenue stream—on average, most retail spaces are closed for 15 hours per week, time that could be otherwise monetized through new platforms.
- The recession may be over in the United States, but the values that emerged during it appear to be staying put—and the sharing economy is giving new weight to the axiom “less is more.” 78% of consumers (PriceWaterHouse) surveyed agreed that the sharing economy reduces clutter and waste—millennials and households with kids most strongly agreed. These attitudes are a growing threat to a retail industry that is struggling to buoy its numbers—in December 2014, waning holiday sales led consumer purchases to decline 0.9%, despite economic growth and lower gasoline prices4 .
- Libraries have been leaders in demonstrating the value and potential for free/shared resources and spaces. As the sharing economy advances and moves in new directions – electronic devices, transportation, tools, education, equipment – the roles that libraries play as sharers may need to change and adapt. Libraries will need to see what they can do - and share - to stay relevant in the sharing economy and to meet the needs of people interested in sharing.
- According to a 2014 Nielsen survey of more than 30,000 internet users in sixty countries, 68% of consumers are willing to share or rent their personal items for payment and 66% of consumers are willing to use products and services from others. Respondents identified electronic devices (28%), power tools (23%), bicycles (22%), clothing (22%), household items (22%), sport equipment (22%), cars (21%), camping gear (28%), furniture (17%), and homes (15%) as the products they would be willing to share or rent for a fee and 26% of respondents also indicated a willingness to rent lessons or services. The sharing economy relies heavily on trust, which social technologies help advance through publicly shared feedback, reviews, comments, and connections.
- Appreciation and interest in the sharing economy may be generational. According to Nielsen’s survey, younger generations – 35% of Millennials and 7% of Generation Z – are more willing than older generations - 17% of Generation X and 7% of Baby Boomers – to use or rent products. This could mean renewed interest in the sharing value of libraries, but may require that libraries update the scope of services and programs available for sharing to keep up with interests of younger generations. Cities and governments will likely see opportunities in the sharing economy to help improve the experiences of citizens (e.g. bike share programs). Libraries may have the opportunity to align themselves with sharing economy services (repair cafes, garden sharing, work spaces) that promote social good.
- Do Space Merchandise Mart Technology Incubator
- http://www.saclibrary.org/getattachment/Services/Library-of-Things/Library-of-Things-Lending-Agreement.pdf.aspx