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REGENERATING BRANDS FOR GEN Y

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Justin Foster
Justin Foster
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REGENERATION How Gen Y is influencing the future of brands. Presented by: Justin Foster Brand Strategist
Who is Gen Y?
Gen Y Stats: •Approximately 85 mil in US • Spend $200b annually • 95% likely to do web research • 85% likely to ask a friend
4 Influences •Raised in groups • Trophies for everyone • Technology • Abundance
How do they think?
The Gen Y Culture: • Individualistic • Authentic • Transparent • Service • Fun
Much more like Boomers than Gen X’ers
So how do you market to them?
You don’t. They find you.
Pull vs. Push
What is a “Brand”?
A relevant, meaningful presence in the marketplace.
How do you stay relevant?
7 Elements of Relevance 1. Talent 2. Style 3. Communication 4. Technology 5. Authenticity 6. Influence 7. Youthfulness
Talent
Style
Communication
Technology
Authenticity
Influence
Youthfulness
5 Must-Have Tools: 1) Logo* 2)Web site* 3)Marketing collateral* 4) Stories 5) Facebook *That doesn’t suck
Find Me: Phone: 208.841.3497 Email: justin@fosterthinking.com Book: oatmealvbacon.com Consulting: fosterthinking.com Twitter: @fosterthinking Facebook: /justinfoster

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