Leveraging Google Search Console's New Indexation Coverage Report

1. Leveraging Google Search
Console’s New Indexation
Coverage Report
Justin McIntyre

2. Agenda
Index Coverage Report
A Brief Intro on Google Search Console
2
1
Bringing It Together3

3. Capabilities:
• Page-level and keyword-level reporting
• Website updates from Google
• Security and penalty issues
• Crawling and indexation information
Google Search Console
A Site Health & Web Visibility Tool

4. Platform Updates
Aesthetics & Capabilities
• Interface changes
• Search analytics data
expansion
• URL inspection tool
What’s Changed
• Index Coverage
Status Report

5. Index Coverage Status Report
Capabilities
• Comprehensively review
indexed pages
• Error analysis for pages not
indexed or crawled
• Ability to export to developers
or decision-makers
The New Tool

6. What We’ll Be Reviewing
1. The Four Status Types
2. A Sample of the Errors within
Each Status Type
3. A Sample
Remedy/Optimization for an
Error
The New Tool

7. Reviewing Coverage Issues
• All Known Pages
• All Submitted Pages
• Specific XML Sitemap
Options for Review

8. Status: Error URLs
• Pages unable to be indexed
• Could be important pages,
meaning loss of keyword
rank and traffic
Error URLs Include:

9. Status: Error URLs
Types of Issues
• Soft 404
• Crawl Issue
• Submitted URL Not Found
(404)
Sample of IssuesSample Errors

10. Status: Error URLs
Resolution/Optimization
Solution:
Resolve 404 Error or remove
URL from XML Sitemap
Submitted URL Not Found

11. Status: Valid with Warnings URLs
• Indexed, however might
not be desired.
Valid with Warnings
URLs Include

12. Status: Valid with Warnings URLs
Types of Issues
Sample Errors
• Indexed, but blocked by
Robots.txt

13. Status: Valid with Warnings URLs
Resolution/Optimization
Indexed but Blocked
Solution:
A) Use NoIndex Tag Instead
of Robots.txt

14. Status: Valid URLs
• Successfully crawled and
indexed!
Valid

15. Status: Excluded URLs
• Intentionally not indexed
Excluded URLs

16. Status: Excluded URLs
Types
• Not found (404)
• Duplicate
• Alternate page
Highest Priority for Review

17. Status: Excluded
Resolution/Optimization
Duplicate, Google Chose
Different Canonical
Solution:
A) Review canonical use of
problem pages

18. Bringing it All Together
Implementing Fixes
• Share Button
• Export to Excel
– If you’d like access to a
workbook for a client-ready
Index Coverage Audit, please
email me at
justin@perfectsearchmedia.com

19. Bringing It All Together
Final Thoughts
• Watch for anomalies
• Don’t aim for perfection
• Use Webmaster Support
for help

20. THANK YOU
Justin McIntyre
Director, SEO & Content
Perfect Search Media
Perfect Search Media
www.perfectsearchmedia.com
Facebook.com/Perfect.Search.Media
Twitter.com/Perfect_Search
Instagram.com/perfectsearch